CRM Lead

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Reference:  UOH-TA-0160
Campus:  Hull
School/Space:  Pupil Recruitment and Advertising and marketing Directorate
College/Division:  Model and Digital
Topic Group/Group:  Methods and Efficiency Group
Wage: 
£46,974 to £54,395
as much as 21% pension and £10000 relocation package deal
31 days vacation + financial institution holidays + versatile & hybrid working
Publish Sort:  Full Time
Closing Date:  Sunday 07 April 2024

Candidates are anticipated to add a CV and masking letter

The College of Hull is working in an more and more complicated, difficult and aggressive atmosphere.  The College has launched into an bold programme of change to because it adapts with agility and assertiveness to take management of our future; responding to the wants of our present and potential college students and companions.

As such, it’s an thrilling time for the Pupil Recruitment and Advertising and marketing group, taking part in a key position positioning the College, enhancing our repute and making our voice heard.

On this position, you’ll play a vital half in supporting the College’s acquisition objectives by means of the construct and implementation of our CRM technique for pupil recruitment. You’ll be chargeable for managing CRM accomplice relationships, and the administration and organisation of a small in-house group. Collaboration with the educational companies, net and marketing campaign group might be important to extend prospect knowledge swimming pools and assist the required integrations seamlessly.

To excel on this position, you have to be a channel specialist with intensive expertise utilizing electronic mail advertising platforms like Advertising and marketing Cloud, Braze, Hubspot, or equal. Your experience ought to embody viewers segmentation, creation of nurture journeys, and the crafting of customized and interactive emails. You’ll carry these experience to life in long run strategic planning.

Superior spreadsheet data in Google Sheets or Excel, and expertise with knowledge visualization is advantageous. It is best to have a confirmed file of monitoring and reporting utilizing analytics packages akin to GA, Adobe, Looker, and so on. A/B testing expertise, and optimization abilities for each content-first and direct-response emails are important.

Resourcefulness, proactiveness, and a eager eye for element in copywriting are traits that can set you aside. As an issue solver with a ardour for staying abreast of traits and new initiatives, you need to carry 3-6 years of expertise in a digital position with stable CRM expertise. 

For additional info on this position please contact Catie Winter ([email protected])

Additional particulars:

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At Hull we’re dedicated to equality of alternative, variety and inclusion at each stage, as a result of we imagine a various workforce brings broader experience, improved innovation and better success for all. 

Please observe that we’re unable to answer enquiries, settle for CVs or purposes from Recruitment Companies.