Senior Product Marketing Manager (Dayforce Talent)

Job title:

Senior Product Advertising and marketing Supervisor (Dayforce Expertise)

Firm

Ceridian

Job description

Location: Work is what you do, not the place you go. For this function, we’re open to distant work and may rent anyplace in North America.Concerning the alternativeDayforce is on the hunt for our subsequent Senior Product Advertising and marketing Supervisor. The main target of this function with me on Dayforce Expertise and Studying, with risk of increasing to different merchandise within the Dayforce portfolio. As a strategic, results-driven marketer, you should have the chance to carry new merchandise to market and open new segments for us. We’re on the lookout for a buyer targeted advertising and marketing crew participant to assist develop income. In shut partnership with Product Administration, Gross sales Enablement and the broader Advertising and marketing Crew you’ll work to develop impactful positioning and messaging. This function is essential to educating, inspiring and finally successful over the client.What you’ll get to do

• Market technique: Assess and preserve market alternatives and segmentation to develop methods for addressing new and present targets
• Market and aggressive intelligence: Collect and analyze market and aggressive info to create a perspective (actionable intelligence) to assist product portfolio, new product launches and to raised place the enterprise for worthwhile development
• Resolution messaging and positioning: Turn out to be intimately aware of Dayforce’s core clients’ wants and buying patterns to develop optimum messaging to reduce gross sales cycle time and maximize buyer worth
• Enterprise intelligence: Leverage market and buyer interplay information together with advertising and marketing platform touches, gross sales metrics and software program utilization statistics to know market and buyer shopping for patterns and preferences
• Gross sales enablement: Construct content material and practice gross sales crew on messaging round new options, options and releases
• Set up base cross-sell/up-sell evaluation and execution: Present depth of understanding in our buyer base relative to the place alternatives exist for add-on services and products
• Warmth map for advertising and marketing and gross sales: Assist refine buyer segmentation and personas to assist in a focused method. Proactively analyze gross sales alternatives to find out positioning methods
• Content material improvement: Construct, preserve and replace product advertising and marketing belongings e.g. product decks, product sheets and many others.
• Go-to-market excellence: Assist Demand Technology and Buyer Advertising and marketing within the strategic improvement of built-in advertising and marketing plans and deploys techniques to drive client consciousness and consideration of Dayforce

Abilities and expertise we worth

• Over 10 years of progressive expertise in advertising and marketing, ideally B2B, of which a minimal of 5 years of expertise in product advertising and marketing, preferable at an HCM, Expertise or Studying SaaS firm
• Confirmed analytical ability set and an issue solver – you’re a strategic thinker who thrives on digging into numbers/information and making use of Product Advertising and marketing greatest practices to optimize go-to-market plans and techniques
• Robust aptitude for studying and understanding know-how merchandise – you’re a fast learner who enjoys a problem, can see the large image, thrives in a fast-paced surroundings and is snug with ambiguity and alter
• Ardour for all the things product and advertising and marketing – you get enthusiastic about launching and managing merchandise/options which have a optimistic affect on the enterprise alongside contributing cross functionally from market idea to execution
• Extremely motivated self-starter with a robust degree of non-public group and time administration expertise
• Pure storytelling with a present for writing and talent to create compelling messaging that speaks to buyer ache factors
• Wonderful oral/written communication expertise together with demonstrated capacity to ship technical displays and coaching
• Have to be element oriented, with the flexibility to deal with a number of assignments promptly and successfully
• Proficiency in Microsoft Workplace applications is required, expertise utilizing Salesforce shall be thought-about an asset
• Capability to work below stress and meet deadlines, each as a part of a crew and individually
• Bachelor’s diploma (ideally in enterprise or advertising and marketing), Publish Graduate Diploma (MBA) an asset
• Should have a sound passport and the flexibility to journey internationally

#LI-Distant

Anticipated wage

Location

Canada

Job date

Solar, 10 Mar 2024 06:00:12 GMT

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