Digital Marketing Mobile Operations Manager

Job title:

Digital Marketing Mobile Operations Manager

Company

Fidelity Investments

Job description

Job DescriptionRole Overview:As the Mobile Marketing Manager for Fidelity, you will introduce and execute a mobile-marketing strategy to reach customers on a range of various devices and mobile platforms. You will act as a subject matter expert within the group on all aspects of customer experience as it relates to mobile marketing and introduce mobile-first approaches into wider marketing campaigns. You are the go-to expert on a broad range of mobile tactics including SMS, mobile analytics, notifications, alerts, mobile wallet and other evolving mobile-first tactics. This will include leading mobile marketing platform implementations and integrations with other technologies such as CRM, marketing automation and analytics.What You Will Do:Own mobile marketing strategy and delivery:

• Plan and deliver strategies for engaging customers and prospects through mobile channels and mobile-first capabilities such as SMS, notifications, alerts, etc.
• Build and manage mobile-based marketing campaigns and workflows in a range of mobile-focused marketing technologies
• Build SMS and notification workflows, owning the copywriting process, workflow set-up, compliance sign-off and campaign execution
• Use mobile analytics and data-driven strategies to drive the overall mobile marketing strategy for each customer segment

Create mobile-first customer journeys, experiences and campaigns:

• Create mobile-first customer journey workflows to help customers achieve their goals, complete tasks and to deliver offers
• Collaborate with Marketing Automation and Digital Experience teams to lead the implementation of responsive, mobile-optimized website landing pages and to deliver mobile-optimized campaigns
• Act as a subject matter expert in drafting business requirements for mobile-marketing technologies and work with internal technology partners to oversee implementations
• Own and manage well-documented opt-in processes for SMS/text, geolocation-based engagements, notifications and messages
• Improve each step of the customer lifecycle through mobile tactics and capabilities

Raise the bar for customer engagement on mobile

• Measure and report on the effectiveness of mobile-centric strategies to engage clients and prospects through personalized mobile experiences
• Drive conversions and improved experiences through seamless mobile interactions on web, SMS, mobile wallet, mobile advertising, messaging platforms and search
• Work with key stakeholders to optimize advertising and search efforts for mobile
• Work with key stakeholders to create unique-to-mobile content and ad formats in mobile-first social media and messaging platforms
• Craft distinct experiences to exploit mobile capabilities
• Set appropriate targets and regularly report on effectiveness

What We Are Looking For:

• 4-year university degree, preferably with a focus on marketing
• 3 – 5 years of experience working with mobile marketing technology platforms or workflows (e.g. Salesforce Marketing Cloud SMS, Urban Airship, Localytics, Vibes, Twilio, Waterfall SMS)
• 3 – 5 years’ experience creating and leading mobile-first marketing campaigns
• Experience copywriting and building SMS and mobile notification workflows
• Experience using CRM platforms is considered a strong asset (e.g. Salesforce, Hubspot, Microsoft Dynamics, etc.)
• Experience using marketing automation platforms is considered a strong asset (e.g. Marketo, Salesforce Marketing Cloud, Vibes)
• Experience in the investment or financial services industry is considered an asset

The Expertise You Bring:

• A mobile-first mindset and demonstrated leadership in creating bar-raising mobile-first strategies that deliver results
• A deep curiosity and interest in improving customer experience through marketing and mobile marketing technologies and capabilities
• Creative thinking with a passion for growth and performance marketing, especially through mobile-based promotions
• Excellent communication skills, both written and oral, are required
• The ability to multi-task and manage multiple ongoing projects
• Project management, organizational abilities and strong analytical skills essential
• Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment

Fidelity Canada is an equal opportunity employerFidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.Accommodation during the application processFidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at .No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.Why Work at Fidelity?We are proud to be recipients of the following:AwardsCanada’s Top 100 Employers
o Greater Toronto’s Top Employers
o Canada’s Top Family-Friendly Employers
o Canada’s Top Employers for Young PeopleGreat Place To Work™ CertifiedBest Workplaces for InclusionBest Workplaces for Mental Wellness Best Workplaces for Today’s YouthBest Workplaces for WomenBest Workplaces in Financial Services & InsuranceBest Workplaces in OntarioBest Workplaces with Most Trusted Executive TeamsHuman Resource Director (HRD) – Best Place To Work
o HRD – 5-Star Benefit Program
o HRD – 5-Star Diversity & Inclusion Employer

• Canadian Compassionate Companies – Certified
• Benefits Canada’s Workplace Benefits Award – Future of Work Strategy
• TalentEgg National Recruitment Excellence Award – Special Award for Diversity & Inclusion in Recruiting

Designations

• A Canadian Compassionate Company
• Great Place to Work (Dec 2022 – Nov 2023)
• Best Workplaces for Women 2023 by Great Place to Work

Expected salary

Location

Toronto, ON

Job date

Fri, 03 May 2024 05:13:21 GMT

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