Michael Page
Job title:
Marketing Manager -Academic & professional books
Company
Michael Page
Job description
We are looking for a Marketing Manager to join an award-winning and expanding Academic & Professional books division. The successful candidate will be working in a pivotal role, leading the global marketing strategy for the Open Access books programme, as well as for the prestigious Middle East, African Studies and Asia Studies lists, including renowned imprints.
- Create and manage effective marketing strategies.
- Collaborate with internal teams to align marketing initiatives with company objectives.
- Analyse market trends and consumer behaviour to guide promotional activities.
- Manage the marketing budget and track return on investment.
- Oversee the creation of promotional material and marketing campaigns.
- Conduct competitor analysis to maintain a competitive edge in the market.
- Coordinate with external agencies for marketing events.
- Evaluate the effectiveness of marketing campaigns and make necessary adjustments.
Award winning publishing house |Progression opportunitiesA successful candidate will have:
- Experience in an open access marketing role (books or journals), with knowledge of the scholarly publishing landscape
- Experience of strategic campaign planning
- Strong attention to detail
- Confident, accurate and assertive communication skills, both written and verbal
- Excellent time management and personal organisation skills
- Data-literate, with experience of making data-driven decisions
- Self-motivated and used to taking initiative
- Able to influence and persuade
Our client is a highly reputable, intellectual and literary hub in the heart London with global offices in numerous cities! A leader in the publishing sector, they are committed to pushing the boundaries of creativity and delivering quality content to their audience.
- Opportunity to work in a vibrant and creative environment in the heart of London.
- Generous holiday leave.
- A company culture that values creativity, innovation, and teamwork.
- Opportunity to shape the marketing strategies of a leading organisation in the Media & Agency industry.
Expected salary
£28800 per year
Location
London
Job date
Sun, 04 Aug 2024 03:54:19 GMT
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