Campaign Manager (CRM/Email marketing)

Job title:

Campaign Manager (CRM/Email marketing)

Company

Cossette

Job description

imagi(nation)We’re bold, creative, pushing boundaries, sparking innovation and creating the extraordinary on the daily. Still living the dream that brought a couple of university grads together in 1972. It’s that entrepreneurial spirit, that passion that drives us to find new paths for some of the most recognized brands in the world. We are an eclectic collective with multifaceted expertise, who act locally for global impact. We take risks. We empower. We go beyond.to those who won’t settle for the expected—you’ve found your crew.Being unique is something to be celebrated. We embrace differences. They allow us to challenge and learn from each other. The extraordinary comes from different experiences, different lives. It brings us closer. We speak 37 languages, have over 360 tattoos, compete in sports and give back to the community. All of this makes us one big team—and we like it that way.We’re on the lookout for someone unique. A person with drive, passion and energy to create something great. As a Campaign Manager (CRM/Emailing marketing) you will:

• Develop Business Requirements Documents including, but not limited to, data management, campaign segmentation, campaign decision trees, test and control segments, list generation and deployment criteria
• Manage campaign set up and execution in Salesforce Marketing Cloud leveraging existing processes
• Managing large projects or processes
• Assists in identifying new opportunities for using and acquiring data to better meet the needs of our clients.
• Anticipate client needs before they are requested and review them with the team
• Take an active role in the planning process by contributing to the project brief and being the source of relevant product and market information.
• Stay on top of the campaign deployment tasks to ensure projects stay on track.
• Proactively manage project assets necessary for successful project execution
• Develop strong relationships with marketing clients and internal team members
• Coach junior team members, providing support, guidance and peer review as needed and setting day to day operational objectives for the team
• Work with the team to implement processes, data strategy, data management and analytics.
• Explore new campaign and data tools and processes to increase efficiencies, speed executing, increase quality controls, simplify engagements, etc.

what you bring to the table.

• 3 + experience as a campaign specialist with a focus on CRM operations, database marketing, direct marketing, loyalty program management, list generation, data analytics, solution design, email deployment, campaign management/testing and reporting.
• Experience creating business requirements documents (BRD’s) or other relevant campaign documentation
• Incorporate different tools such as segmentation, automation, tracking, and analytics to make data driven decisions to optimize email campaigns.
• Experience using SQL and similar queries to analyze data.
• Utilize scripting for use in messaging and CloudPages (AMPscript, Guide Template Language, Server-Side Javascript).
• Define and execute email data interactions (import, data extracts, file transfers).
• Knowledge of Google Analytics, Omniture, or other web reporting tools (an asset)
• Email Marketing Specialist or SFMC Consultant Certification (an asset)
• Experience in providing strategic suggestions on technical builds based on campaign requirements
• Excellent time management skills – the ability to multitask, meet tight timelines and be flexible in adapting processes to meet project needs
• Solution-oriented work, positive team player
• Critical thinker with strong problem-solving skills
• Driven by a curiosity of leveraging AI tools to advance our clients work and objectives

• Marketing Cloud Admin (Required)
• Marketing Cloud Email Specialist (Required)
• Marketing Cloud Consultant (Required 3-6 months after start)

What’s in it for you:We value the ‘whole you’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality – with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events – holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don’t have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

This job description expires on September 15, 2024.We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.By joining Cossette, you become part of Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency – and every individual – to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer.#LI-ST1

Expected salary

Location

Toronto, ON

Job date

Sun, 18 Aug 2024 07:32:21 GMT

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