Senior Content Marketing Manager

Job title:

Senior Content Marketing Manager

Company

Spare

Job description

Senior Content Marketing ManagerDepartment: MarketingEmployment Type: Full TimeLocation: Remote (Canada)Reporting To: Lynda ChauCompensation: $113,000 – $121,000 / yearDescriptionWe are hiring a Senior Content Marketing Manager to join our Marketing team!As a Senior Content Marketing Manager, you will…:

• Develop and execute a content strategy that drives audience engagement and supports Spare’s growth within the transit and mobility sectors.
• Create and manage a variety of content formats including digital articles, social media updates, case studies, and web copy to ensure consistency and quality.
• Oversee the editorial calendar and manage external contractors to ensure content is delivered on time and aligns with our strategic goals.
• Track content performance and optimize strategies based on SEO insights and engagement metrics.

Our Spare HQ is in Vancouver – BC, but this position is open to remote work options across Canada. If you like coming into an office, you can work from our HQ as desired, and we also provide a co-working stipend for those who wish to work in an office outside Vancouver.About the role

• Develop and maintain a comprehensive content roadmap that aligns with audience needs, market trends, and upcoming product launches.
• Collaborate with cross-functional teams to ensure strategic alignment of content with broader marketing and company goals.
• Produce high-quality, multi-channel content that maintains consistency and meets Spare’s content standards.
• Oversee the entire content production process, ensuring quality control and timely delivery.
• Optimize content for search engines to maximize organic reach and improve visibility across digital channels.
• Monitor and analyze content performance metrics, adjusting strategies based on data-driven insights for continuous improvement.

About You

• Previous experience as a Content Marketing Manager (at least 3 years)
• Experience creating content for the public sector (ideally with a focus on municipal audiences).
• Experience developing and executing content strategies paired with exceptional writing skills to create compelling content.
• Strong knowledge of SEO practices (with hands-on experience using tools like Semrush)
• Excellent communication skills (verbal and written)

It will be considered a plus:

• Experience in the transit, microtransit, or paratransit industry.
• A background in journalism, with experience writing articles, conducting interviews, and covering relevant topics.
• Previous experience in a communications role within a transit agency, especially if you’ve written PR materials or content for riders.
• Degree or certification in Journalism.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification in the job posting.At Spare, we are committed to creating a diverse and inclusive environment so we strongly encourage you to apply even if you don’t believe you meet every single qualification outlined. We also do our best to respond to all applications we receive.

Expected salary

$113000 – 121000 per year

Location

Vancouver, BC

Job date

Sun, 29 Sep 2024 02:55:04 GMT

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