Marketing and Communications Director

Project Title

Knowledge and Communications for Trade and Supply Chain Finance

Expert Position

Marketing and Communications Director

Work Type/Location

Regional

Deadline of Submission

March 22, 2025

Project Duration

12 months

Project Brief

The initiative aims to enhance knowledge dissemination and communication strategies for trade and supply chain finance. It focuses on promoting sustainability, digital standards, anti-money laundering measures, gender inclusion, and development impact through strategic marketing, digital content, and event support.

Key Activities:

• Strategic Planning: Develop and implement a 12-month communications and marketing plan.
• Content Development: Create and distribute digital and print materials, including reports, press releases, and social media content.
• Event Marketing & Support: Design marketing collateral for global, regional, and country-level events, and coordinate logistics.
• Multimedia Production: Develop videos, animations, infographics, and podcasts for knowledge dissemination.
• Social Media & Engagement: Strengthen outreach strategies, with a focus on LinkedIn.
• Project Management & Reporting: Track and analyze campaign performance, prepare reports, and ensure timely content delivery.

Scope of Work

The Marketing and Communications Director is expected to support the project by performing the following key activities:

• Develop and execute a strategic marketing and communications plan aligned with organizational objectives.
• Supervise all communication, branding, and marketing initiatives to ensure consistency and effectiveness.
• Manage social media platforms, particularly LinkedIn, and create content strategies to boost engagement.
• Oversee the production of high-quality digital and print content, such as articles, press releases, and multimedia assets.
• Lead event marketing efforts at global, regional, and national levels, ensuring alignment with key goals.
• Collaborate with internal teams, regional managers, and external partners to enhance messaging and outreach.
• Design performance metrics and dashboards to assess the effectiveness of marketing and communication efforts.

Qualifications/ Requirements

Education/Training: Bachelor’s or master’s degree in marketing, communications, business, economics, sciences or a related field.

Language: English

Experience:

• A minimum of ten years of experience in marketing, communications, editorial strategy, events, partnerships, and digital marketing.
• Proven ability in project management and stakeholder engagement.
• Expertise in overseeing social media campaigns, with a strong focus on LinkedIn.
• Exceptional English communication skills, both written and verbal.
• Extensive experience in trade and supply chain finance is highly desirable.