Director of Marketing and Sales, Texas Performing Arts in Austin, Texas

Leadership and Strategy: With leadership colleagues in Programming, Development, and Education and Engagement, create and implement institutional and event marketing, communications, and sales strategies that align with TPAs vision, values, and objectives. Oversee TPAs e-commerce, CRM, and related systems, including interfaces with other TPA and university Development, and lead business intelligence and analytics. Maintain and enhance TPAs brand identity in the local and national marketplaces. Lead and support approximately twelve full-time team members in marketing and communications and ticketing. Build and sustain strong relationships with counterparts in the College of Fine Arts, throughout UT, and with external partners. Act as a trusted and respected leader within the organization and industry. Serve as a spokesperson for TPA when required. Participate in organizational reporting to and planning with TPAs Leadership Board.Marketing: Guide paid, earned, and owned media campaigns that meet TPAs objectives. Participate in revenue goal setting. Develop pricing, packaging, and other sales strategies. Determine required budgets with departmental leaders and outside partners. Ensure campaigns are insights-driven and use current and emerging tools to optimize results. Meet or exceed ticket sales goals for events. Maximize revenue for the organization through incremental and ancillary sales. Engage with co-promoters, event clients, artists, and other partners to coordinate marketing and sales strategies. Lead robust, timely and accurate reporting so internal and external stakeholders have a full view of campaign and revenue progress. Ensure cohesive branding across all institutional and programmatic marketing. Align with university brand standards where appropriate.Sales: Maintain a best-in-class ticketing platform. Serve as leadership point of contact to the ticketing system provider and other ticketing-related vendors and partners. Ensure that patrons have a friction-free purchase experience that incorporates the best available technology. Develop and implement strategies for primary and secondary ticketing marketplaces. Lead the ticketing team to provide high quality customer service. Oversee special ticketing programs such as groups, community outreach, and patron services/concierge. Ensure compliance with all relevant university policies and procedures as well as current State and Federal laws.Institutional Communications: Create and maintain a high level of visibility for TPAs institutional activities with messaging that enhances the organizations local and national awareness and reputation. Support the design, production, and communications needs of all TPAs areas and programs. Ensure that a consistent, cohesive tone and quality is reflected across all TPAs marketing and communications output, with editorial and design standards observed consistently throughout the organization. Develop and distribute original institutional content that tells the unique story of TPAs impact. Create key organizational performance indicators that can be tracked, reported, and analyzed over time. Engage and manage external design, marketing, and public relations resources when required. Maintain consistency with university communications guidelines and messaging.