The programme shall focus on developing sustainable livelihood pathways for emerging creatives within sectors such as music, performing arts, comedy, spoken word, podcasting, MCing, dance, digital entertainment, influencing, content creation, acting, media production, and related creative economy ecosystems. The programme shall prioritize practical exposure, commercialization readiness, market linkage, audience development, and professional industry participation rather than purely theoretical artistic training.
The programme shall support a total of 30 anchor youth in identifying, developing, packaging, and professionalizing their creative talents through practical training in creative branding, digital storytelling, audience engagement, digital presence management, content production, creative entrepreneurship, portfolio development, personal brand development, and monetization pathways. The selected firm shall further support participants to establish professional creative identities,improve visibility, strengthen confidence and presentation skills, and position themselves competitively within Eswatini’s emerging creative economy.
The programme shall include practical exposure to creative industry operations including talent management, artist development, client engagement, event participation, freelancing opportunities, performance preparation, digital content monetization, bookings management, professional networking, contract awareness, collaboration opportunities, and management of creative careers as viable economic enterprises. The programme shall further expose trainees to practical industry realities including how to secure gigs, manage bookings, engage promoters and clients, package performances, negotiate opportunities, maintain professional standards, and utilize digital platforms to grow audiences and visibility.
The selected firm shall provide mentorship, live production exposure, practical assignments, portfolio development support, and opportunities for participants to showcase their work through performances, exhibitions, digital platforms, creative showcases, public engagements, and community events where feasible. The programme shall further support participants with pathways into commercialization, freelancing, internships, creative collaborations, and income-generating opportunities linked to Eswatini’s growing creative and entertainment sectors.
The programme shall leverage available EYEP-supported creative infrastructure and partnerships where applicable, while creating practical pathways for youth participation within the broader creative economy ecosystem. Across all Lots, the selected firms shall prioritize hands-on and practice-based learning approaches with strong emphasis on practical assignments, portfolio development, entrepreneurship, mentorship, commercialization, and transition pathways into self-employment, freelancing, internships, enterprise development, and income-generating activities. The selected firms shall further utilize and support existing EYEP-supported infrastructure including iHubs, digital workspaces, and creative production facilities where applicable.
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