Nation: Sierra Leone
Description of the Task: 4.2.2 Advertising Guide, Freetown Treetown, Freetown, Sierra Leone
Interval of project/providers (if relevant): 6 months.
The aim of consultancy is to supply communications and reporting help to the Freetown Metropolis Council (FCC) for the implementation of the #FreetownTheTreeTown marketing campaign, one of many winners of the 2021 World Mayor’s Problem. The venture offers financial incentives for native communities to plant timber, establishing a tree funding platform that funds further reforestation. Utilizing geospatial tagging for every new tree, the initiative creates tree tokens within the hopes of growing a brand new market centered on the reforestation of town. This initiative provides a singular alternative to make use of market forces to drive local weather motion on the neighborhood stage.
UNDP is trying to choose a guide to help the #FreetownTheTreeTown marketing campaign and the Freetown Metropolis Council (FCC) in
(1) elaborate the venture pure capital funding advertising and marketing technique, with a give attention to Environmental, Social, and Governance (ESG) focusing on company and institutional traders to draw funding to the #FreetownTheTreeTown venture,
(2) create advertising and marketing instruments for the venture, together with designing branding and pitch supplies to advertise the venture alternatives to company and institutional traders within the non-public and carbon markets, in collaboration with the venture crew,
(3) manage at the least two occasions to current the #FreetownTheTreeTown venture to introduce the alternatives for business success within the voluntary carbon and environmental, social, and governance (ESG) / company sustainability markets,
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