83482342_Communications Support for Africa CDC’s Platform for Harmonized African Health Products Manufacturing (PHAHM)

The consultant will work with the PHAHM and the Directorate of Communication and Public Information to provide overall direction, frame the strategy, offer technical content advice, and facilitate connections with relevant stakeholders who will contribute to PHAHM’s creative content and materials. The contractor is responsible for providing the following services: Establish a solid and appealing brand identity for PHAHM: • Collaborate with the PHAHM team to define the core values, mission, and vision of the programme, creating a brand framework that resonates with diverse audiences. • Create visual assets that align with the established brand identity, ensuring consistency across all communication channels. • Develop a clear messaging strategy that defines key messages for different audiences (stakeholders, communities, public), focusing on the programme’s goals and impact. • Outline a plan for introducing the brand to the public and stakeholders, leveraging digital channels, partnerships, and targeted campaigns. Create content and develop multimedia assets for promotion on social media: • Produce content tailored to social media platforms (e.g., Instagram, Twitter, LinkedIn, Facebook), including informative posts, educational videos, and interactive content. • Design high-quality banners, infographics, reports, GIFs, and short-form videos (using tools like Adobe Creative Suite, After Effects, and online animation platforms) to showcase key program milestones, statistics, and success stories. • Adapt content for diverse linguistic and cultural audiences, ensuring accessibility and resonance with all regions served by Africa CDC. • Develop and implement strategies to track content performance to continuously refine and optimise content. Ensure compatibility with Africa CDC standards and guidelines: • Ensure all produced content (visual and written) strictly follows Africa CDC’s brand guidelines, including logo usage, typography, colour schemes, and tone of voice. • Align all social media content with Africa CDC’s social media policies, ensuring posts reflect the organisation’s voice, values, and objectives. • Develop content that adheres to the editorial style guide, ensuring clarity, consistency, and professionalism across all communications. Description of the expected outputs: The outputs expected from this consultancy will be event-based. In general, this includes event and impact-based communication, such as: Planning and Promotion: • Timeline and strategy to coordinate promotional activities across platforms. • Promotional assets (e.g., social media content, banners, flyers, video teasers). • Stakeholder engagement materials, including communication toolkits for sponsors, partners, and attendees to amplify pre-event outreach. Real-Time Engagement and Multimedia Coverage: • Live event updates, incl. on-the-ground coverage through live streams, event snapshots, and interactive social media posts like polls, behind-the-scenes content. • On-site multimedia production, incl. real-time creation of short-form videos, live graphics, and engaging visuals to amplify event impact as it unfolds. • Attendee interaction (e.g., tools and strategies, such as event hashtags) Post-Event and Impact Documentation: • Repository of event highlights (incl. report design) and advocacy assets (e.g., high-quality videos, graphics, and written materials summarizing key successes). • Stakeholder-focused content, incl. tailored materials, such as presentations and summaries, to communicate event success to sponsors, partners, or policymakers. • Post-event content, including social media series, infographics, and short videos, to sustain momentum and interest.