Pearson
Job title:
‘Educational Marketing consultant, Eire
Firm
Pearson
Job description
Learner on the coronary heartPearson is a worldwide training firm that helps individuals around the globe to make progress of their lives by means of studying. With a wealthy heritage that mixes 150 years of expertise in publishing with the most recent studying know-how and digital providers, we assist individuals to study no matter, wherever and nevertheless they select. We are actually reworking Pearson to speed up our exercise in digital studying, training providers and rising markets. This can allow us to make a long-lasting impression in serving to to unravel a number of the most vital challenges in international training.Why we’d like youWe consider training is an important pressure that may empower individuals, assist them to achieve their potential and contribute to extra linked communities, all around the globe. Our power comes from our excellent individuals; our sturdy relationships within the training world; our experience in utilizing know-how to assist individuals study; our international footprint and native attain; and our place as a worthwhile, international firm with a unifying sense of function.In regards to the jobIncreased Schooling Providers is our main digital and print courseware and providers enterprise within the UK, producing annual gross sales of round £18m. We associate with prospects to supply world-class services and products that meet their wants, and people of their learners, each right now and tomorrow.Reporting to the Regional Gross sales Supervisor, the Educational Marketing consultant for Eire is accountable for income technology at lecturer and departmental management stage throughout the Increased Schooling establishments (jnc Institutes of Know-how) of Eire. It is a field-based function, with nearly all of the working week spent visiting prospects.The profitable candidate will play a number one function in accelerating market share and revenues from Pearson’s in depth HE portfolios throughout Enterprise and Sciences as a precedence. The function will concentrate on securing excessive worth adoptions of digital and print assets in goal modules and departments, inside goal establishments:Interact with lecturers, Module Leaders, Course Administrators and Heads of Departments to:Perceive teacher and learner challenges within the module, programme and divisionSpeed up the transition from print merchandise to digital providersEmbed digital and print merchandise into modules in keeping with account technique, with a major concentrate on institutionally funded optionsKey Accountabilities:Income technology and gross sales actions :Execute the account technique to maximise gross sales of Pearson digital and print merchandise into Increased Schooling establishments in territory.Determine and prioritise goal modules in goal accounts.Promote Pearson merchandise on to Module Leaders, Course Administrators and Heads of DepartmentsPreserve and purchase new adoptions at module and departmental stage.Interact with tutorial workers to know studying aims of modules and programmes.Speed up the transition from oblique gross sales (to college students by way of bookshops/ on-line retailers) to direct (inside modules, as a part of an general technique for the establishment or by means of our UK Learner Retailer).Speed up the transition of use of print merchandise to digital providers.Accountable for well timed supply of digital merchandise to modules. Accountable for sufficient inventory in bookshops (and well timed supply).Preserve relationships with e-book store managersWorking with the Industrial and Channel Administration staff, maximise student-driven income from establishments with a bodily campus bookshopDrives utilization of Pearson merchandise inside modules, maximizes digital Registrations, minimise print returns.Goal rivals and substitute Pearson merchandise.Utilise applicable gross sales instruments inside the gross sales course of to extend effectiveness.Ship year-on-year development of key accounts.Analyse pipeline data and different gross sales intelligence with a purpose to prioritise regional staff actions.Ship correct and well timed gross sales proposals at module stage.Lead efficient negotiations at module stage.Ship Departmental Demonstrations to focus on Pearson capabilities in keeping with departmental instructing and studying necessitiesProduct InformationDevelop sturdy understanding of core instructing and studying wants in HE market and the way our merchandise have been developed to help and deal with these. Have skill to articulate and show these purposes with ease and confidence.Have an excellent data of Pearson print and digital merchandise:key digital merchandise and platforms (Revel, MyLab, Mastering, eTextbooks, and so forth)key titles and their accompanying digital assetsPreserve product data and maintain updated with technological enhancements to our platforms.In a position to ship compelling product demonstrations to lecturers, Module Leaders, Course Administrators and departments whether or not print or digital, throughout the HE portfolioGross sales Planning and File Preserving:Create and keep territory plans that construct on the overall account technique.Preserve correct and present particulars of contacts, calls and alternatives in CRM.Undertake upkeep of non-opportunity associated account and buyer intelligence by means of Genie instrument, as required by Regional Gross sales Supervisor.Use CRM to tell gross sales planning, territory prioritisation, market share evaluation and forecasting.Present common gross sales stories as required by the Regional Gross sales Supervisor and senior administration.Working in a Regional StaffWork successfully with regional gross sales colleagues and different features to construct a base of high-quality, long-term adoptions in goal accounts to help institution-wide gross sales.Put together for optimum success in all buyer interactions, establishing the route and rationale to most monetisation outcomes for every adoption.Strategise with regional staff members, together with Digital Options staff on ‘land and develop’ plan, making certain key prospects / advocates, account and adoption wants and account primarily based advertising and marketing are thought-about to consolidate exercise and attain development targets.Actively collect perception and feed again data on sector and adoptions dynamics to speedy staff and wider GTM staff by means of applicable channelsWork successfully with different enterprise features to ship options:operations, buyer providers, advertising and marketing, portfolio administration, finance, senior administration.Important Expertise and competencies:Key necessitiesSituated inside EireGoal and efficiency pushedConfirmed report of reaching outcomesExtremely motivatedCurious outlook and efficient networkerRobust listening abilities, with skill to establish key wants / factors of significance in a dialogArdour for supporting prospects working inside instructional supply, with understanding and empathy for his or her contextRobust organisational and planning abilities – manages element effectivelyRobust Communication and Interpersonal AbilitiesDedication & flexibilityA minimal of three years in enterprise to enterprise gross salesEducated to diploma stage (most popular)Expertise of working in or promoting into the Increased Schooling sector (most popular)Robust promoting abilities / negotiation and presentation abilitiesDisplay collaborative perspective and behavior according to staff and organisational valuesAptitude for studying new applied sciences and abilities. Comfy working inside and demonstrating digital and print media.Wonderful presentation abilitiesSkill to work on a non 9 to five scheduleSkill to work below stress throughout peak durations in keeping with tutorial calendarPearson competencies:Organisationally Agile Adapts shortly to new conditions the place roles and work will not be clearly outlined. Proactively seeks data to know the explanations for change and adapts method accordingly.Influences with out Authority Conveys messages and clear outcomes to numerous audiences utilizing the simplest channels in an simply understood, convincing and actionable method. Identifies stakeholders, seeks enter and actively listens to construct help and establish finest options.Prioritises and makes Efficient Selections Breaks down work into manageable components, assessing the priorities and schedule required to ship on time. Ensures the standard of the information offered to analyse potential options and help efficient determination making.Builds Relationships Creates relationships with friends shortly and confidently, constructing belief and win-win partnerships. Proactively networks with different groups to debate widespread points and share data.Outcomes Oriented Differentiates between outputs and outcomes, working with a concentrate on reaching desired outcomes. Understands the supposed outcomes of personal work and the way they contribute to Pearson’s broader aims together with prospects and learners.Constantly Improves Actively seeks alternatives for enchancment and presents concepts for growing effectiveness and effectivity of personal work. Demonstrates willingness and adaptability to adapt personal method to new methods of working to realize improved outcomes.E vidence Knowledgeable Identifies and collects dependable knowledge crucial to construct proof to allow and help selections. Organises and analyses data (into significant / associated areas) to type sturdy, evidence-based conclusions.What to anticipate from PearsonDo you know Pearson is likely one of the 10 most progressive training firms of 2022?At Pearson, we add life to a lifetime of studying so everybody can understand the life they think about. We do that by creating vibrant and enriching studying experiences designed for real-life impression. We’re on a journey to be 100% digital to fulfill the altering wants of the worldwide inhabitants by growing a brand new technique with formidable targets. To ship on our strategic imaginative and prescient, we now have 5 enterprise divisions which are the muse for the long-term development of the corporate: Evaluation & {Qualifications}, Digital Studying, English Language Studying, Workforce Abilities and Increased Schooling. Alongside these, we now have our company divisions: Digital & Know-how, Finance, International Company Advertising & Communications, Human Assets, Authorized, Technique and Direct to Shopper. Study extra at We’re Pearson.We worth the facility of an inclusive tradition and likewise a robust sense of belonging. We promote a tradition the place variations are embraced, alternatives are accessible, consideration and respect are the norm and all people are supported in reaching their full potential. By way of our expertise, we consider that variety, fairness and inclusion make us a extra progressive and vibrant place to work. Persons are on the heart, and we’re dedicated to constructing a office the place expertise can study, develop and thrive.Pearson is an Affirmative Motion and Equal Alternative Employer and a member of E-Confirm. We would like a staff that represents a wide range of backgrounds, views and abilities. The extra inclusive we’re, the higher our work will probably be. All employment selections are primarily based on {qualifications}, advantage and enterprise want. All certified candidates will obtain consideration for employment with out regard to race, ethnicity, colour, faith, intercourse, sexual orientation, gender identification, gender expression, age, nationwide origin, protected veteran standing, incapacity standing or some other group protected by legislation. We try for a workforce that displays the variety of our communities.To study extra about Pearson’s dedication to a various and inclusive workforce, navigate to: Variety, Fairness & Inclusion at Pearson.In case you are a person with a incapacity and are unable or restricted in your skill to make use of or entry our profession web site on account of your incapacity, you might request affordable lodging by emailing [email protected].Word that the knowledge you present will keep confidential and will probably be saved securely. It won’t be seen by these concerned in making selections as a part of the recruitment course of.Job: SALESGroup: Increased SchoolingSchedule: FULL_TIMEReq ID: 14445#LI-REMOTE
Anticipated wage
Location
United Kingdom
Job date
Solar, 04 Feb 2024 03:46:28 GMT
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