Account Based Marketing Manager

Job title:

Account Based Marketing Manager

Company

Snowflake

Job description

Build the future of data. Join the Snowflake team.Snowflake is looking for a hardworking Account Based Marketing Manager like yourself to come aboard and be part of our team. Bring your excitement and passion about the planning and execution of marketing programs. You will be targeting our base of strategic accounts in Canada with boutique 1:1 campaigns and strategic 1:many campaigns, and will gain experience in best-of-class integrated ABM.As a high-energy account-based marketer, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company’s pipeline and revenue goals across all stages of the customer lifecycle. You will be responsible for aligning yourself with the sales organization and helping them target their most important accounts in a productive and effective way, optimizing for performance each step of the way.What will make you successful is having a strong traditional background in sales, field marketing and/or demand generation including planning, message development, execution, ROI tracking, and campaign analysis. This role is best suited for a matrix driven high-achiever with shown ability to develop B2B marketing programs both on the strategic and tactical level.WHAT YOU WILL BE DOING :You will work closely with sales, demand generation, field marketing, and solution product marketing teams to craft and execute high-impact programs that include:

• Tailored messaging by account and target audience, driving toward new business, deal acceleration, or cross-sell/upsell
• Targeted advertising, paid social and contact discovery
• Multi-threaded custom digital landing pages
• Account-specific research, events, prospecting and follow up in coordination with cross-functional teams

WHAT YOU SHOULD HAVE :

• 3+ years of prior marketing experience including 1:1 ABM experience
• The experience and passion to think creatively and generate ideas on how to build unique 1:1 and 1:few campaigns, as expressed in ideas for messaging, targeting, creative design, etc
• The experience and passion to evolve marketing programs based on performance data analysis, feedback from sales and cross-functional partners, and understanding of our business and nuances of large accounts
• The experience and passion to create and test multi-channel campaigns and programs specific to the region’s needs and business goals
• Experience using Salesforce, Adobe Experience Manager, Bombora, Demandbase or equivalent tools
• Ability to collaborate and report regularly across cross-functional business teams and leadership levels
• Ability to adapt and work successfully in an ever-changing environment with competing priorities
• Maniacal attention to detail, strong project management skills, enthusiastic curiosity, resourceful get-it-done orientation

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential.

Expected salary

Location

Toronto, ON

Job date

Wed, 09 Oct 2024 23:37:27 GMT

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