Active Travel Ambassador (Sustainable Travel) Coordinator – West Midlands

Do you want to inspire the next generation of active travellers? Are you passionate about
empowering young people to become sustainable role models in their school community? If the
answer is yes, then we have an exciting opportunity job for you.

Modeshift’s Active Travel Ambassadors (ATA) programme has been running in secondary schools
nationwide since September 2022, educating young people about the importance of active travel
and supporting them in delivering their own campaigns focussed on sustainability and road
safety.

For the 2024/25 academic year, we are looking for a passionate and enthusiastic Active Travel
Ambassador Regional Coordinator (ATAC) to deliver to secondary schools in the West Midlands. As
ATA Coordinator, you will deliver classroom based sessions to groups of young people and assist
school staff in developing a School Travel Plan using the Modeshift STARS system. You will also
organise and host regional events for schools participating in the programme. The programme is
delivered in partnership with The Bikeability Trust and is subject to funding from Active
Travel England.

Key Responsibilities:

• To engage and recruit secondary schools to participate in the ATA programme. 
• To successfully deliver the ATA programme to all participating schools including
  educational classroom sessions, multi-school Campaign Junction events, campaign delivery and
  end of programme celebration events. All schools must complete the programme by the end of July
  each year. 
• To capture annual travel data using the Modeshift STARS system and support schools in
  achieving Modeshift STARS Travel Plan accreditation. 
• To manage school paperwork such as school grants and media consent forms, adhering to GDPR
  guidance. 
• To capture impact data and compile termly reports that are circulated internally and
  externally. 
• To maintain accurate records of sessions via Outlook Calendar, SharePoint and Microsoft
  Teams. 
• Develop and maintain local working links between schools, local authorities, transport
  operators, and other key stakeholders to maximise the impact of active travel campaigns.
• To raise the profile of Modeshift and ATA by representing the organisation at meetings,
  workshops, school events, activities local conferences, and stakeholder meetings as required.
• To ensure the programme is inclusive for all by adapting resources as necessary whilst
  maintaining Modeshift brand guidelines. 
• To provide case study content for newsletters and social media channels.
• Any other duties of a related nature which might be allocated by the Modeshift Management
  team. 

Contract: School term time only 37.5 hours per week. Fixed term contract to 31 August 2025
(potential for extension subject to funding). Start date Monday 2 September
2024.

Post Salary: £21,000 – 24,000 (£28-32k FTE) pro rata based on 37.5 hours per week (plus holiday
pay of £3,230.77 – £3,692.31)

Benefits: 

• Pension contribution of 3% on all earnings 
• Term-time only, 39-weeks 
• Training and development as required 
• Supportive team culture
• Modeshift uniform for public facing events 
• Laptop and mobile phone 
• Travel expenses. 

Disclosure: An enhanced DBS check is required for this position as the post holder will be
working with children in educational settings.

Location: Working in secondary schools in selected local authorities in the West Midlands (Birmingham / Solihull). Flexibility to work from home when not visiting
schools. Being a sustainable travel organisation, we support and encourage colleagues to travel
via sustainable means where possible. As extensive regional travel is required for the role,
the ideal candidate will be based close to good transport links.

Working Hours: 37.5 hours per week Monday to Friday. Working hours between 08:00 – 18:00. Core
working hours are 10:00-12:00 and 14:00-16:00 

JOIN US 

Modeshift believe that communities are healthier, wealthier and more inviting when people are
given the opportunity to walk, wheel and ride for their everyday journeys. We have a rare and
exciting opportunity for a passionate and talented individual to join our busy Delivery Team.
We are one big team at #TeamModeshift. Join us and be part of the movement towards active and
sustainable travel.

About Modeshift 

We’re Team Modeshift. We’re passionate about sustainable and active travel and elevating our
Members. We strive to share the very best schemes, ideas and knowledge to support growing
active journeys in the UK. We’re here for our Members as a solid source of advice, support and
to celebrate their efforts. We like to have fun along the way. Modeshift is a not-for-profit
membership organisation that exists to increase levels of active and sustainable travel in
business, education and community settings.

About Modeshift STARS

Modeshift STARS empowers organisations by providing a centre of excellence for developing,
delivering and monitoring effective Travel Plans. Effective Travel Plans are vital for a
healthier, greener, and safer future, as they promote and enable more sustainable and active
modes of travel. Modeshift work with thousands of business, education, and community settings
across the UK to improve Travel Plan standards, share best practice, and award Modeshift STARS
accreditation. 

Active Travel Ambassadors (ATA) 

The ATA programme supports secondary school pupils in devising their own active travel
behaviour change campaigns to increase sustainable journeys in their school community. The
scheme involves training, resourcing, and supporting students to deliver actions in their
school, to their peers and teachers. Throughout the programme, pupils will develop leadership,
public speaking and campaigning skills and schools will gain a Modeshift STARS accredited
Travel Plan. The programme is delivered in partnership with the Bikeability Trust and is funded
by Active Travel England.

Purpose of Post 

As an ATAC, you will provide secondary schools with a package of measures to offer pupils the
skills, information and motivation to walk and/or cycle to school and for future journeys. You
will deliver classroom-based sessions and organise school events in selected local authorities
in your region. You will work with secondary schools to recruit between 6 – 12 pupils and train
them as Ambassadors. With the support from designated school staff, Ambassadors will research
and develop campaigns focussing on active travel, road safety and improving passenger
experience. Campaign initiatives can include themed assemblies, walking and cycling
competitions and community events, and will contribute towards the school’s Travel Plan. To
deliver effective campaigns, Ambassadors will be given the opportunity to present and receive
feedback from transport professionals at a Dragons Den style event called the Campaign
Junction. Ambassadors will have the opportunity to pitch for funding of up to £250 to support
their campaign ideas. 

You will be required to work with The Bikeability Trust, combined or transport authorities and
Modeshift colleagues to recruit secondary schools to achieve an increased in levels of walking
and cycling.

All data collected through the scheme will go into the Modeshift STARS programme. 

Closing date Monday 15 July 23:55.

We look forward to hearing from you.

To apply, please send your CV to: [email protected]