Associate Marketing Manager, Consumer Marketing in *Head Office, Canada

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

As the Associate Manager, Consumer Marketing, you’ll play a pivotal part in developing and executing innovative marketing programs for BCAA’s core insurance products. Reporting to and collaborating closely with our experienced Senior Associate Manager of Consumer Marketing for Insurance, you’ll spearhead campaigns, manage channels effectively, and ensure optimal expense management. If you’re ready to make a significant impact in the world of consumer marketing, we want to hear from you!

Who you are:

• You work well under pressure. You can juggle multiple priorities while keeping calm and collected in a fast-paced environment.   

• You’re highly organized with strong attention to detail.  

• You’re an effective communicator with the ability to build strong relationships across the organization.   

What you’ll do:

• Lead or contribute to core marketing programs, overseeing various channels such as media campaigns, email, direct mail, and incentive programs to meet target metrics.

• Manage marketing execution workflow, collaborating with agency partners on content development, scheduling, optimization, and deployment, while also overseeing online campaigns including SEO, digital display advertising, and online content marketing tactics.

• Formalize, track, and report key metrics for programs, manage expense budgets, and contribute to business forecasting and monitoring of external trends.

• Work with internal teams and external creative and media agencies to implement media and tactics.

• Collaborate with various teams including Content, Brand, Digital, and Social to strategize and execute differentiated content creation, while also partnering with cross-functional teams to achieve growth and performance targets.

What you bring:

• Post-secondary diploma or degree in marketing or business.

• Three to four years of experience in business/sales/marketing; experience in financial services or insurance is preferred.

• Proficient in marketing strategy and execution, with demonstrated experience in budget management and performance analysis.

• Strong business acumen, capable of managing and delivering multiple projects and campaigns effectively.

• Excellent interpersonal skills, adept at building productive relationships, coupled with creative problem-solving abilities and a proactive approach to issue resolution.

The salary range for this position is $66,515.04 to $83,143.80 and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 5%, with the opportunity to earn up to 9%.

Internal candidates this is a Grade 10 position, and the internal posting will close on October 28, 2024.

What we offer:

• The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.

• Career and personal development to help you grow and reach your goals.

• Incentives that recognize team and individual sales and performance.

• Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.

• A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.

• Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.

• BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.

• Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

We’re always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact [email protected] .