Audience Insights Specialist

Job title:

Audience Insights Specialist

Company

Thomson Reuters

Job description

The Audience Insights Specialist will be a key member of the Reuters Data and Analytics teams and reports to the Director of Audience Platforms and Insights. This candidate will manage all aspects of Reuters audience insight and audience growth initiatives across platforms, globally.Responsibilities include understanding and analyzing user behavior/trends, audience composition and engagement to gain a 360-degree understanding of the Reuters customer, across all touchpoints. This role will leverage available technology, datasets and partnerships to support business KPIs.The candidate will work across product, editorial, and sales teams to distribute actionable audience insights & analysis to drive growth. Our ideal candidate is someone early in their career with an intense curiosity and passion for problem solving, the ability to envision solutions, a positive can-do-attitude, along with strong communications and interpersonal skills.About The RoleAs an Audience Insight Specialist, you will:

• Oversee and develop internal reporting requirements and iteratively build prototype dashboards to provide comprehensive audience breakdowns for internal teams
• Collaborate with other teams to synthesize dashboards, reports, processes to drive efficiency and success within the team
• Clearly position and articulate the Reuters Professional audience, advertising strategy, and our position in the market by partnering with Sales, Marketing and Product teams to develop a holistic understanding of Reuters Professional reach, scale and overall offering
• Provide support within Data and Marketing to create effective materials to drive sales and assess current state of proposal / request procedures and continually recommend and implement improvements
• Provide sales and marketing with product and insight support for the creation and maintenance of marketing collateral
• Provide and aggregate data from multiple sources for developing business strategies and to help identify opportunities in the sales process

About YouTo be our Audience Insight Analyst, you will likely have:

• 2-3 years of experience working with audience analytics / sales engineering / operations experience in a high-growth, fast paced environment
• Expertise in website analytics tools such as Google Analytics, Google Data Studio, Adobe Analytics, Pendo, etc.
• Ability to properly interpret audience insights and trends to translate into report iterations & trend graphs
• Experience working with a sales organization by collaborating cross functionally and knowledgeably communicating company information and stats
• Excellent PowerPoint & Excel skills
• Experience working with DMP
• Prior experience in news, media or advertising a plus
• Capable of managing multiple projects within a deadline-driven environment
• Thought leadership and creativity in solving challenging, and potentially ambiguous, business problems

#LI-CH1What’s in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connectedWellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.AccessibilityAs a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.Protect yourself from fraudulent job postings to know more.More information about Thomson Reuters can be found on .

Expected salary

Location

Toronto, ON

Job date

Tue, 13 Aug 2024 23:34:46 GMT

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