AVP Global Marketing Strategy

Job title:

AVP Global Marketing Strategy

Company

Manulife

Job description

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.Working ArrangementHybridJob DescriptionReporting to the VP, Global Marketing Strategy and Transformation, the AVP Global Marketing Strategy leads a high-caliber team of strategy professionals and is accountable for the development and execution of the Global Marketing coordinated strategy, including digital, customer centricity/NPS, human centered design, innovation, digital marketing and brand. The Global Marketing Strategy team delivers high-impact strategy development and projects for senior stakeholders including the Global Marketing Leadership Team, the Executive Leadership Team and the Board.The role covers a broad portfolio of initiatives, collaborating across segment (Canada, United States, Asia, Global Wealth and Asset Management) and functional (operations, technology, finance) teams to deliver strategy development, planning, execution, communications, and reporting to drive successful delivery of the global marketing mandate.Manulife has a bold ambition – to be the most digital, customer-centric global company in our industry. With significant executive championing and profile, the role of AVP Global Marketing Strategy is one of influence and opportunity.What type of work will I do?

  • Co-lead the development, implementation and communication of the coordinated annual strategy development process for the Global Marketing Team, working and aligning with global segment and function strategy teams
  • Lead special strategy projects for the Global CMO or sponsored by the Global Marketing Leadership Team that drive business value for the organization
  • Provide thought leadership on industry and customers trends, particularly around customer experience, digital transformation, and competitive intelligence
  • Influence, champion and align the organization to strategy, using the financial plan, business plans, CMO communications strategy, annual goals’ setting, and project business casing
  • As a key people leader of the Marketing Strategy & Transformation Leadership Team, manage a team of 2-3 professionals, providing regular and constructive feedback and mentor, encouraging an innovative environment by supporting creativity and high-performance teamwork, developing strong team engagement and morale and providing mentorship and advice to help the team achieve their full career potential
  • Responsible for strategy communications to various key audiences including the Executive Leadership Team (ELT), Manulife Board and employees
  • Define critical metrics to achieve Global Marketing’s ambition and partner with the Global Marketing Leadership Team to achieve these metrics; partner with the Global Marketing Portfolio Oversight & Reporting team for reporting and tracking of the execution of the strategy, monitor and report on what is working and not working

What will be expected from me?

  • 10+ years progressive experience in management consulting or corporate strategy and large-scale transformations at a premier consulting firm or large multi-national corporation, with a focus on strategy, marketing, digital transformation and customer experience
  • Proven track record to strategically influence senior leadership team members individually and collectively and work across complex, multi-functional teams of stakeholders
  • Identify when early trade-offs are needed and be able to influence decision makers to make difficult decisions
  • Regarded as a realistic and practical individual and respected for an ability to deliver
  • Master facilitator and communicator while being observant to pick up cues and able to connect diverse facts to surface issues
  • High level of conceptual skills and an ability to operate strategically
  • Proven ability to work optimally in diverse environments and cultures
  • Demonstrates resilience and brings a winning attitude

We bring a bold ambition and set of goals to drive transformation in our industry, a mission for “Decisions made easier. Lives made better”, a leadership team dedicated to your growth and success as well as our best, every day!#LI-hybridAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Salary & BenefitsThe annual base salary for this role is listed below.Primary Location Toronto, OntarioSalary range is expected to be between $123,400.00 CAD – $229,300.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Expected salary

Location

Toronto, ON

Job date

Wed, 24 Jul 2024 05:13:34 GMT

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