Company Profile:
At Unilever you are more than your job title, you are part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us.
We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Surf.
Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do – every small thing counts.
Job Scope:
Responsible for leading and implementing all marketing activities on a Brand / Country level.
Roles & Responsibilities
BMs Leads Innovations with BD
Approves brand ATL plans for the brand
Owns A & P for the brand
Controls brand’s/ country P&L
Leads brand marketing plan
Anticipates current and future consumer trends and hence, opportunities
Analyses market trends and growth drivers and prepare plans to tap into those drivers and win in market.
Proactively anticipates competitor actions (e.g. price increase from competitors)
Understands each market dynamics across Mashreq and plans and activates the brand according to those dynamics.
Works with Below the Line (BTL) agencies to deliver exciting activation in the market to the consumers
Takes part in insight activator events where one meets/interviews consumers to develop close marketplace connections with the consumers
Be responsible at a format level to manage process, profit margins and budgets
Is expected to take on some degree of financial responsibility for the brands
Understands pricing of the brand and pricing vs. competition
Is responsible to manage large budgets in terms of spend and cost allocation (e.g. agency cost, sampling cost)
Manages the promotional investment budget and manages the promotional intensity of each market with the country contacts. (e.g. price promotions-manage the type, appearance, 2+1 free or 20% discount)
Judges the creative submissions from the agencies and evaluates effectiveness
Assists the Category Manager in working with the Regional team to ensure timely roll out of innovation mixes in Mashreq.
Responsible for launch planning, implementation, and evaluation of the innovation mix.
Part of the innovation projects associated with the brand
Responsible of brand management in terms of intervening when issues occur on stocks, sales etc. in work with customer development and customer marketing team to address issues, set action plans and follow up on implementation
Key Competencies & Skills:
Proven project management skills
Interpersonal skills
Relationship management skills
Analytical skills
Sales experience is a preferable asset
Digital experience
Campaigns deployment and products launches
En tant qu’employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l’application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d’éventuels aménagements de poste et de dispositifs d’accessibilité.
Job Category: Marketing
Job Category: Márketing
Job Category: Commercialisation
Job Type: Assistant Brand Manager / Specialist
Industry: UnileverExperiencedProfessionals
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