Business Engagement Manager

We are recruiting a UK Business Engagement Manager (BEM) to join our project team and
to lead on business outreach, engagement and management of a portfolio of projects in the
UK.

• Location: Hybrid working, within reasonable travelling distance of Bristol
• Hours: 37.5hrs 1.0 FTE
• Contract: Full-time position 
• Travel: The role may require fairly extensive geographical travel. There is a
  budget to facilitate this and where possible we encourage sustainable and active
  travel. 
• Closing date: 13th May 2024

Love to Ride

Love to Ride is the online platform that gets more people riding bikes. 

Both a web platform and App – people can log trips, set goals, post photos and stories,
receive localised and tailored information, win prizes, and take part in our rolling calendar
of engaging challenges throughout the year known as Ride 365. By taking part we support
individuals, communities and businesses, to cycle more often, more confidently and long-term
for transportation.

With 15 years of experience in delivering successful cycling behaviour change projects
right around the world, we have a solid reputation as a specialist social business creating
positive change. As well as encouraging existing riders to ride more often and commute by bike,
we also support people returning to or completely new to cycling. We help individuals overcome
real and perceived barriers and advocate for local cycling organisations and partners in
project areas. We then monitor, measure and report on the outcomes. 

Check out this
animation to learn more about how we achieve actual behaviour change

We believe…

We believe that life is much better when we feel happy, healthy, energised and
connected to the people and places around us. We believe riding a bike has so many benefits to
us individually, to our communities and our world. We know how great it feels to ride and we
want more people to experience this feeling too.

Our Mission

Is to create, maintain and deliver the very best online platform and behaviour change
programmes in the world, that are proven to get more people riding bikes more often. The rest
will follow.

The BEM role 

The Business Engagement Manager role will work across the UK to promote and support
our flagship year-round programme – Ride 365. This includes Cycle September, the centrepiece of
our annual programme in the UK, as well as Winter Wheelers in December, Spring Campaign in
March, and Bike Month in May. Each regional project is supported by a local, regional or
transport authority client, with funding from central Government departments such as DfT,
Public Health or other sources.

The Scope of the BEM role

The purpose of this role is to support the successful delivery of our Ride 365
programme, by encouraging businesses, communities and individuals to take part. An aim of this
role is to enable ‘new-riders’ or ‘non-riders’ to participate and for this group to be around
20% of all participants. The focus will be on working with the workplaces to encourage new or
inexperienced riders to participate. A bonus payment will be linked directly to a performance
‘stretch target’ of workplaces and users signed up. 

The primary roles and responsibilities of the BEM are to:

• Encourage businessess of varying types and sizes to register and participate. This
  will involve: contacting businessess by phone, email and in-person (with both warm and cold
  leads); giving presentations; meeting with relevant staff & selling the concept of Love
  to Ride; supporting media activity; distributing marketing materials to bike shops &
  co-promoters, on cycle paths & on parked bicycles; promotion at local events
  etc.
• Act as a central liaison for stakeholders and project partners, developing and
  maintaining effective working relationships and providing regular progress
  reports.
• Contact and engage local partner organisations and encourage them to promote the
  Challenge externally to their local networks.
• Identify suitable ‘Champions’ within participating businessess, develop effective
  working relations with them and provide ongoing support so that they can promote Love to
  Ride internally and succeed at getting a high number of colleagues participating in the
  programme.
• Deliver registration packs to Champions and them to enable internal promotions at
  their business.
• Provide excellent customer service to all participants and business Champions.
• Carry out monitoring activities to help evaluate the programme, e.g. collection of
  individual and group case studies.
• Carry out any other duties defined by the Love to Ride Project Manager that may be
  necessary to further the aims of the programme.
• Work alongside the client teams, to deliver a highly effective programme of
  activity, enabling it to become an ongoing and successful programme, promoting positive
  change.

Person Specification

As the BEM, you will be a friendly people-person who is excellent at building
relationships and capable of representing Love to Ride in a professional manner. An
enthusiastic, quality-driven self-starter, you will also have a can-do attitude and a
structured approach to your work. The ideal candidate will have the following skills and
experience:

• Excellent interpersonal and communication skills
• Strong organisational skills, with a target-orientated approach
• Dedicated ‘make it happen’ attitude
• Effective at developing and maintaining relationships at all levels
• Confident to work independently
• A high degree of IT literacy and demonstrated use of online applications and
  tools
• Ability to communicate and collaborate effectively with people in a wide range of
  business settings, from large public services and corporates to SMEs and local businesses
  and communities and other local groups and stakeholders

Desirable (non-essential) skills:

• Knowledge of CRM systems ideally Hubspot
• Building a database of contacts 
• Reporting capabilities 

Reporting and working locations

As BEM you will report into the Head of Projects at Love to Ride. We are based in new
offices at Paintworks, a short hop from the centre of Bristol.

Remuneration + benefits package

£25 – 28k+ salary dependent on the quality and experience of the applicant.

Plus commission-based bonus for upselling Love to Ride premium package to
businesses.