Campaigns Developer

About the role

Join our dynamic team as a Campaigns Developer and make a significant impact on our
personalised communications. Reporting to the Senior Campaigns Developer, you will provide
technical expertise to activity owners, helping them build effective data selections and
advising on efficient data segmentation techniques.

In this pivotal role, you will play a crucial part in ensuring the relevance and compliance of
our communications while striving to achieve the best possible response rates in terms of
financial support and engagement.

As a campaigns developer, you will have the opportunity to provide valuable insights on
building relevant segmentations that maximize response rates. We encourage a test-and-learn
approach whenever feasible, fostering continuous improvement in our campaigns. You will also
demonstrate an appreciation for KPI reporting, incorporating scalability and reporting
considerations into your campaign strategies.

We value a positive and collaborative customer service-based approach. You will actively engage
with customers and stakeholders, working closely to meet their requirements and, whenever
possible, surpass their expectations. Your ability to confidently navigate topics such as
content variation and personalization will be instrumental in bringing together diverse
stakeholder requirements to deliver impactful campaigns.

Data compliance is a core responsibility of this role. You will ensure that our communications
adhere to legal, regulatory, and internal data rules. Practical experience in applying
appropriate exclusions and preference criteria to prioritise compliance in every selection is
essential.

Experience with tools such as Apteco Faststats and Salesforce Marketing Cloud (or similar) for
broadcast is preferred. As part of our small yet critically important team, you will
continuously enhance your knowledge of available tools and data sources to contribute to the
development of our data selection capability.

We welcome candidates who possess a range of skills and experiences. While direct experience
with specific tools is advantageous, we are open to considering individuals with similar
expertise and a demonstrated ability to adapt and learn.

Join us in this rewarding role where you will have the opportunity to make a difference and
grow both professionally and personally. Apply now and be part of our passionate team dedicated
to impactful communications.

What we need from you

Essentials:

1. Experience using data selection tools such as Apteco Faststats Discoverer and Peoplestage is
highly desirable, but someone with a technical background and upskilling potential would be
considered.

2. Ability to lead on complex campaign delivery, bringing together data, content, and at times,
reporting.

3. Strong verbal communication skills to build collaborative customer relationships, especially
when dealing with non-technical stakeholders.

4. A methodical, logical, and open-minded approach to development and problem solving, with
exceptionally high attention to detail.

5. A thorough understanding of the impacts of General Data Protection Regulation on data
selection. 

Desirables:

1. Experience with Apteco Designer is desirable.

2. SQL writing

3. Excel proficiency

4. PowerBI experience 

5. Experience of using a broadcast tool such as Salesforce Marketing Cloud and dynamic content
within email.

Additional Information

This is a permanent/full-time role for 37.5 hours per week. 

We are looking to conduct interviews for this role as and when applications come
through. For further information please contact – [email protected]

As part of this application, you will be asked to provide a copy of your CV and complete a
short form. If you wish to provide a cover letter with your application, please include this at
the end of your CV document upload.

We are committed to developing an inclusive and diverse RSPB, in which everyone
feels supported, valued, and able to be their whole selves. To achieve our vision of creating a
world richer in nature, we need more people on nature’s side and more diverse people. People of
colour and disabled people are underrepresented across the environment, climate,
sustainability, and conservation sectors. If you identify as a person of colour and/or
disabled, we are particularly interested in receiving your application. Contact us to discuss
any additional support you may need to complete your application.

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of
Offenders Act 1974.

Before applying for this role, we recommend reading through the candidate guidance notes
attached to the top of this advert.