CMO | Executive Vice President, Marketing

Job title:

CMO | Govt Vice President, Advertising and marketing

Firm

Tucows

Job description

GroupThere’s a quiet revolution taking place in telecom that may create extra technological change within the subsequent twenty years than something however LLMs. The US is in the course of a transition from delivering the Web on expertise constructed for telephones and televisions, to delivering it over fiber, expertise constructed to ship bits.Households are relying extra closely on the Web for work, college, leisure, but a rising community of sensible gadgets and cable firms proceed to squeeze extra information by infrastructure that was constructed to ship episodes of ‘Married with Kids’ and cost extra for it yearly, whereas offering a irritating buyer expertise.Ting, an Web (and cell) service supplier, a part of Tucows (NASDAQ: TCX, TSX: TC), is a public firm that has been making the Web higher since 1993. They’re partnering with progressive cities throughout the nation to alter what folks anticipate from their Web service and their Web service supplier. Ting presents symmetrical Gigabit fiber Web in addition to easy, sincere pricing and excellent buyer assist. Prospects are loving the service and the expertise – and they’re telling mates.Ting Cell disrupted the US cellphone trade in 2012, providing shockingly honest pricing, usable interfaces and no-hold, no-transfer reside buyer assist. Ting Web launched within the US in 2015. In December 2015, Gizmodo listed Ting as one in every of The 6 Greatest Issues That Occurred to the Web This 12 months. Tucows is investing hundreds of thousands in fiber networks and partnering with small cities to alter what folks anticipate from their Web service and their Web service supplier.Ting Web is revolutionizing Web entry in the USA and is at present laying the groundwork to arrange their enterprise for fast enlargement. Ting is investing hundreds of thousands in constructing and working Fiber networks and partnering with progressive cities throughout the US to alter what folks anticipate from their Web service supplier. Ting is gobbling up market share in North Carolina, Virginia, Maryland, Colorado, Arizona, Idaho and California (and shortly, Memphis, Tennessee), and they’re speaking to new cities across the nation every single day.In regards to the FunctionAs an integral a part of Ting, the EVP Advertising and marketing, will likely be a brand-building, storytelling, lead producing, data-leveraging, growth-marketing chief.Ting requires packages and messages that transfer prospects from consciousness to consideration to order. They should check, monitor and optimize these packages to allow them to establish those that work and scale them throughout the nation. They subsequently want somebody who will perceive and love the client and advocate for that buyer in each determination they make.The position incumbent will likely be somebody who will construct and nurture robust relationships throughout the corporate – from product to assist to community development to installers – in order that Ting’s efforts to accumulate prospects are in alignment with Ting’s efforts to serve and assist these prospects.Ting wants a advertising and marketing genius, that’s, somebody who consistently scans industries for the newest, best concepts and applied sciences and can’t wait to strive them out. Ting moreover wants somebody who needs to tackle trade giants.Ting has an organization, a model and a service that their workers might be happy with every single day. Ting has a job that the incumbent will love.Obligations

• Information the event of Ting’s advertising and marketing and model aims, and technique in keeping with general company targets and technique.
• Set up and execute a Advertising and marketing plan encompassing model administration, e-commerce advertising and marketing, promoting, occasions, promotional actions, company communications, public relations and collateral design to optimize the annual company advertising and marketing spend in keeping with the advertising and marketing technique and model imaginative and prescient.
• Work collaboratively by offering assist, steering and path to make sure efficient allocation of funds to reinforce profitability and obtain Ting’s targets aligned with the North American Advertising and marketing Plan, model picture and general company technique.
• Present management to the advertising and marketing group, growing the group members’ capabilities, sharing finest practices and assets and making certain the organized and constant execution of selling packages, promotional initiatives and event-based actions, bearing in mind regional variations and native market dynamics.
• Handle and domesticate outdoors company relationships to make sure that promoting, media and digital methods successfully assist and improve the model imaginative and prescient and technique and ship most influence and worth.
• Oversee, monitor and evaluate promoting and advertising and marketing packages to make sure their well timed execution inside funds parameters, price effectiveness and the maximization of return on spend.
• Set up, and keep vendor relationships for promotional merchandising merchandise and supplies. Negotiate aggressive pricing and oversee the procurement and distribution of all promotional merchandise, and printed collateral.
• Conduct market analysis, aggressive monitoring and evaluation of market information to establish market developments, develop new and enhanced advertising and marketing packages and acquire a complete understanding of buyer wants.
• Oversee the administration and upkeep of the company web site, making certain constant high quality, model illustration and ease of use.
• Proactively develop, execute and coordinate advert hoc advertising and marketing campaigns on a well timed foundation in response to regional and nationwide occasions.
• Act as the corporate’s chief spokesperson for the client, ensuring that every one promotional methods work to construct model loyalty and assure a constructive expertise for patrons.
• Direct the enterprise’s artistic division by fostering the advertising and marketing division’s inventiveness.
• Encourage artistic advertising and marketing ways that may assist have interaction in and preserve extra prospects, finally leading to larger income progress.

Accreditations

• College diploma in advertising and marketing or equal mixture of schooling and expertise.
• MBA is an asset.

Practical Competencies – Abilities, Information and Expertise

• Minimal 15 years of expertise rising shopper companies.
• Success in a central/native (or hub and spoke or franchise) mannequin.
• Confirmed folks administration (to guide a group of about fifty).
• Consolation understanding and explaining shopper expertise.
• Innate buyer empathy.
• A protracted historical past of massive concepts and spectacular failures.
• Seasoned information and evaluation abilities.
• Energy in implementing programs and processes (budgeting, planning, monitoring, hiring, coaching…) that may scale.
• An innate love of expertise.

Management Competencies

• Fingers on and outcomes pushed advertising and marketing chief who’s revolutionary, artistic and resourceful.
• Strategic thinker and visionary who appropriately balances consideration to element with the larger image and has the power to drive execution.
• Expert relationship supervisor and consensus builder who is ready to overcome objections, work collaboratively and earn the belief and respect of inner and exterior stakeholders by their actions together with senior administration, regional advertising and marketing groups and strategic enterprise companions.
• Buyer centered options supplier/downside solver who solicits suggestions, is aware of buyer wants and reacts promptly in offering options.
• Fiscally accountable determination maker with robust enterprise acumen, frequent sense, good instinct and sound judgment.

Private Attributes

• Group participant, versatile, collaborative, open, clear, supportive, responsive, and respectful, who champions new concepts, drives change and thrives in a quick paced and dynamic setting.
• Take cost particular person who’s assured, assertive, proactive, sensible, extremely organized, and in a position to successfully prioritize and allocate assets.
• Capability to affect and persuade others to motion with out absolute authority.
• Robust interpersonal, listening and communication abilities to successfully have interaction with senior administration, operations, workers and enterprise companions to thereby construct wholesome inner and exterior relationships.
• Excessive vitality, impartial self-starter with a stable work ethic fueled by a want for private {and professional} progress.
• Snug working autonomously in ambiguous conditions and pioneering

The bottom wage vary for this place is $242,300 – $285,100 USD for US residents OR $230,900 – $271,700 CAD for Canadian residents. Different international locations will differ. Vary could fluctuate on numerous components together with, however not restricted to: location, expertise and {qualifications}. Tucows believes in a complete rewards providing that features honest compensation and beneficiant advantages. about Tucows Advantages.Wish to know extra about what we stand for? At Tucows we care about defending the open Web, narrowing the digital divide, and supporting equity and equality.We additionally know that range drives innovation. We’re dedicated to inclusion throughout race, faith, shade, nationwide origin, gender, sexual orientation, age, marital standing, veteran standing or incapacity standing. We rejoice a number of approaches and numerous factors of view.We’ll be sure that people with disabilities are supplied cheap lodging to take part within the job utility or interview course of, to carry out important job capabilities, and to obtain different advantages and privileges of employment. Please contact us to request an lodging.Tucows and its subsidiaries take part within the E-verify program for all US workers.Study extra about Tucows, our companies, tradition and worker advantages on our web site .

Anticipated wage

Location

Toronto, ON

Job date

Solar, 10 Mar 2024 05:41:51 GMT

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