COMMUNICATIONS OFFICER

Job Location: Kisumu

Contract duration: One year with possible extension.

Remuneration: 67,500 Gross

CAP Youth Empowerment Institute Kenya was established to provide Basic Employability Skills Training (BEST) for disadvantaged youth in the society with particular focus on women to get equitable, qualitative learning and access to promising labor market-oriented opportunities, savings and credit that support their pathways to safe and positive futures.

Primary Duties and Responsibilities

The Communications officer performs a wide range of duties including the following:

1. Develop comprehensive communication plans outlining strategies, objectives, target audiences, key messages, and tactics for various campaigns.
2. Develop culturally and gender sensitive outreach materials and resources that address gender stereotypes about girls in STEM delivered to families and Key community actors.
3. Manage all the project communication channels.
4. Cultivate relationships with media outlets, journalists, and influencers to secure coverage and manage press inquiries. This might involve drafting media pitches, organizing press conferences, and facilitating interviews.
5. Creating communication campaigns to address the various aspects of the project.
6. Develop marketing and communication toolkits for industry engagement.
7. Plan, promote and support execution of events such as job fairs and visits to the STEM-related industry companies and TVET institutions for Adolescent Girls
8. Plan, promote and support execution of Community Outreach workshops to parents/caregivers of adolescent girls, key community actors and adolescent boys.
9. Maintain consistency in brand messaging and visual identity across all communication channels by ensuring all the branding guidelines of the project are adhered to.
10. Provide communication training and support to project staff to ensure consistent messaging and effective communication skills.
11. Track the performance of communication efforts using metrics like media coverage, website traffic, social media engagement, and sentiment analysis.
12. Prepare reports to evaluate the effectiveness of communication strategies and make recommendations for improvement.

Education and Experience Essential Requirements & Background:

• Degree in Communications, public relations, journalism, or a related field

• 3 years of experience in communications and advocacy, preferably in the non-profit sector

• Highly organized with excellent attention to detail and the ability to manage several projects at the same time

• Excellent writing, strategic communication, and coordination skills

• Experience working with traditional and non-traditional media outlets

• Experience planning public events for youth and other audiences

• Ability to work in a collaborative and team-oriented environment

• Strong problem-solving skills, a creative mindset and the ability to work under pressure and with minimum supervision

• Commitment to CAP YEI values and principles

• Photo/Video production skills or willingness to learn are considered an asset

Personal Attributes required:

• Trustworthiness

• Integrity and professionalism

• Time management skills

• Project Management skills

• Problem solving and negotiation skills

• Decision making and leadership skills

Our commitment to safeguarding.

CAPYEI is committed to preventing any type of unwanted behavior at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and committed to promoting the welfare of young persons. CAPYEI expects all staff and volunteers (m/w) to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us.