Consultancy (12 months, Home based): Marketing Product Specialist (Campaign and Product Marketing), Individual Giving, Division of Private Fundraising and Partnerships (PFP)

UNICEF works in a few of the world’s hardest locations, to achieve the world’s most deprived kids. To avoid wasting their lives. To defend their rights. To assist them fulfill their potential. 

Throughout 190 international locations and territories, we work for each little one, in all places, on daily basis, to construct a greater world for everybody. 

And we by no means surrender. 

UNICEF works in a few of the world’s hardest locations, to achieve the world’s most deprived kids. To avoid wasting their lives. To defend their rights. To assist them fulfil their potential. Throughout 190 international locations and territories, we work for each little one, in all places, on daily basis, to construct a greater world for everybody. And we by no means surrender.

The UNICEF Particular person Giving space has lately launched a number of subscription merchandise, co-developed with a few of the world’s largest international kids’s model companions. Most importantly Paddington’s Postcards developed in partnership with the long-lasting and globally famend Paddington Bear (www.unicef.org.uk/paddingtons-postcards). The product has been scaled to plenty of markets and the function holder may also proceed to construct on the success of this product and diversify our Particular person Giving applications the world over. 2024 additionally presents a major alternative to activate Paddington’s Postcards on a big scale with the discharge of ‘Paddington in Peru’ – an upcoming live-action animated journey comedy movie in This autumn 2024. This function might be a part of the crew serving to to create the activation plan with international and market stakeholders.

For each little one, a champion

Function of Task:

This submit helps the expansion of UNICEF’s program of present and new common giving subscription merchandise. The Guide Advertising Product Specialist will lead on growth and supply of an built-in advertising plan to advertise Paddington Postcards in partnership with the discharge of ‘Paddington in Peru’ coordinating stakeholders from company, partnerships, Particular person Giving, authorized groups and throughout market groups. The function may also be. appearing as a degree of contact for markets piloting new merchandise and offering product administration experience to markets to get one of the best outcomes throughout this system. The function additionally supplies product, IP/licensing recommendation and digital advertising experience to markets. The function sits throughout the PFP Particular person Giving Workforce and stories to the IG Advertising Supervisor.

How are you going to make a distinction? 

Scope of Work:

Creation of Built-in Advertising Plan for Paddington postcards proposition, together with advertising marketing campaign idea in partnership with the discharge of ‘Paddington in Peru’ film   

• Seek the advice of mission stakeholders together with Company, IG, Companions, and markets to consolidate the checklist of necessities for launch
• Liaison with Companions (StudioCanal and Vivendi) and inside stakeholders to agree marketing campaign scope, aligned aims and belongings
• Create marketing campaign scope temporary for artistic company, run the procurement course of and nominate artistic company to work on the temporary in collaboration with FMS crew.
• Works intently with the company and FMS crew and assist the supply an built-in advertising plan, belongings, and toolkits for activation. Agree on KPIs, reporting and learnings sharing with markets.
• Assist the FMS crew and collaborate and talk with markets on the scope of the plan and the supply schedule giving enough time for markets to localise and adapt plans to their native contexts
• Guarantee high quality and proper scope of company deliverables

Subscription Product Program Growth

• Major contact for markets for brand spanking new subscription product launch and product growth queries. Supporting markets with specialist recommendation on advertising and product technique to assist them pilot and develop subscription merchandise
• Guarantee taking part markets have a transparent understanding of tips and obligations for pilots, together with authorized and contractual agreements.
• Offering experience and filtering questions by means of to Company Partnerships Supervisor
• Doc present subscription merchandise and report product efficiency throughout all taking part international locations, guaranteeing markets are reporting outcomes and learnings regularly and the affect of the programme globally might be understood. Collaborate with Content material crew to know campaigning efficiency and its affect on product efficiency.
• Handle World IG Merchandise intranet web site together with a library of key paperwork
• Proactively share learnings cross-markets to maximise programme efficiency
• Offering common progress updates for key stakeholder together with Company partnerships crew globally and UNICEF UK workplace 
• Along with the FMS crew, Digital Strategists and Nation Focal Factors determine alternatives that may be scaled and/or developed centrally (actions, belongings, codecs, and so on)

IP Licensing centre of data

• Major contact for markets with pilots and new subscription product launch queries relating particularly to the usage of new IP or extending the usage of present IP agreements
• Keep the documented method for IP administration inside subscription product format
• Reply queries from markets and supply recommendation on the way to undertake new IP in circumstances of native market demand

Product Technique and Innovation assist:

• In collaboration with Digital Strategist and Nation Focal Factors determine development alternatives and have interaction key stakeholders to check merchandise of their market
• Utilise the advertising framework and segmentation mannequin to refine the positioning of subscription merchandise, its proposition and messaging
• Co-lead and co-manage the product technique in partnership with Advertising Supervisor, IG.
• Monitor, benchmark and develop subscription merchandise throughout UNICEF, inside and outdoors class, preserving monitor of tendencies, developments, and business affect  

To qualify as an advocate for each little one you should have… 

Schooling:

• Superior college diploma (Grasp’s diploma or larger) in Advertising, Enterprise and/or Communications is required. A primary-level college diploma, with a further 2 years of related skilled work expertise might be accepted in lieu of a sophisticated college diploma.

Expertise:

• No less than 5 years of progressively accountable and related skilled work expertise in advertising and product planning and /or built-in advertising is required.
• This features a minimal of three years’ expertise mission managing built-in advertising campaigns together with paid media advertising is required.
• Expertise in built-in advertising planning is important
• Expertise in product administration roles and/or product advertising extremely fascinating
• Expertise working in subscription merchandise extremely fascinating
• Expertise working in or with content material suppliers and licensing companions fascinating
• Expertise working in international organizations and tasks crossing a number of markets fascinating
• Data of United Nations or different worldwide help or NGOs fascinating.
• Expertise in digital advertising and marketing campaign efficiency & optimization might be thought-about an asset.

Different Expertise:

• Demonstrated capability to construct sturdy working relationships with inside and exterior companions is required
• Capability to handle a number of tasks below time strain with strict consideration to element is required
• Wonderful communication expertise, (each written and oral)
• Sturdy analytical expertise and problem-solving mindset is an asset.
• Passionate and energetic crew member with a real curiosity in working within the worldwide help and growth sector is an asset.
• Wonderful relationship administration and communication expertise important
• Confirmed sturdy mission administration functionality with expertise delivering by means of others required
• Capability to work throughout a number of tasks, with a number of stakeholders and transferring deadlines extremely fascinating

Language: 

• Fluency in English is required. Data of one other official UN language (Arabic, Chinese language, French, Russian or Spanish) or a neighborhood language is an asset. 

Remarks:  

• To Add a piece pattern that may embrace a marketing campaign you’ve labored on. No less than one pattern of earlier work have to be offered.

With out the above doc (attachment) your software might be thought-about incomplete and invalid and won’t be thought-about additional

For each Little one, you exhibit… 

UNICEF’s values of Care, Respect, Integrity, Belief, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please go to  here. 

UNICEF is right here to serve the world’s most deprived kids and our international workforce should replicate the variety of these kids. The UNICEF family is committed to include everyone, regardless of their race/ethnicity, age, incapacity, gender identification, sexual orientation, faith, nationality, socio-economic background, or some other private attribute.

Solely shortlisted candidates might be contacted and advance to the following stage of the choice course of. 

People engaged below a consultancy or particular person contract won’t be thought-about “workers members” below the Workers Rules and Guidelines of the United Nations and UNICEF’s insurance policies and procedures, and won’t be entitled to advantages offered therein (akin to go away entitlements and medical insurance coverage protection). Their circumstances of service might be ruled by their contract and the Common Circumstances of Contracts for the Companies of Consultants and Particular person Contractors. Consultants and particular person contractors are chargeable for figuring out their tax liabilities and for the cost of any taxes and/or duties, in accordance with native or different relevant legal guidelines. 

The chosen candidate is solely accountable to make sure that the visa (relevant) and medical insurance required to carry out the duties of the contract are legitimate for your entire interval of the contract. Chosen candidates are topic to affirmation of fully-vaccinated standing towards SARS-CoV-2 (Covid-19) with a World Well being Group (WHO)-endorsed vaccine, which have to be met previous to taking on the project. It doesn’t apply to consultants who will work remotely and will not be anticipated to work on or go to UNICEF premises, programme supply areas or immediately work together with communities UNICEF works with, nor to journey to carry out capabilities for UNICEF all through their consultancy contracts. 

UNICEF is right here to serve the world’s most deprived kids and our international workforce should replicate the variety of these kids. The UNICEF family is committed to include everyone, regardless of their race/ethnicity, age, incapacity, gender identification, sexual orientation, faith, nationality, socio-economic background, or some other private attribute.

UNICEF presents reasonable accommodation for consultants/particular person contractors with disabilities. This will likely embrace, for instance, accessible software program, journey help for missions or private attendants. We encourage you to reveal your incapacity throughout your software in case you want affordable lodging throughout the choice course of and afterwards in your project.

 

UNICEF has a zero-tolerance coverage on conduct that’s incompatible with the goals and aims of the United Nations and UNICEF, together with sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF additionally adheres to strict little one safeguarding rules. All chosen candidates might be anticipated to stick to those requirements and rules and can due to this fact endure rigorous reference and background checks. Background checks will embrace the verification of educational credential(s) and employment historical past. Chosen candidates could also be required to supply further data to conduct a background examine.