UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
The incumbent is responsible for the Virtual Hub team’s Profit & Loss of the markets and campaigns and supports digital-only fundraising operations across 16 markets from EAP, ECARO and MENA region. The Virtual Hub team is responsible for business profitability, new donor acquisition, revenue maximization and management of day-to-day operations.
One of the key aspects of the role includes enablement and empowerment of the regional fundraising teams at the market level, to help strengthen long-term digital transformation, regional capacity building in digital fundraising, content, best practices, process improvement, with an end goal of supporting financial sustainability and growth in revenue through Performance Marketing, taking the region’s fundraising capabilities and results to the next level.
How can you make a difference?
SCOPE OF WORK:
The consultant is responsible for:
• Profit & Loss, business goals and budgeting for global markets (Virtual Hub).
• Deliver digital campaign and paid media strategy and support markets to drive growth in their digital acquisition, conversion and retention of supporters and donors.
• Advise & support the virtual hub team across functions (Paid media, content, website, salesforce, donor support, Digital agencies) and provide technical and strategic expertise across performance marketing campaigns (Search, Social, Email, etc.) to drive acquisition, conversion, lifetime value, loyalty and retention of donors.
• Support the capacity building, and knowledge transfer to global markets, with a focus on sharing learnings, best practices and templates, to help markets strengthen their own digital fundraising program.
MAIN TASKS:
Drive long-term income growth through improved digital fundraising operations across Virtual Hub markets:
• Support end to end operations of digital fundraising campaigns across VH Markets. Support paid media, content, retention, salesforce, donor support, data, tech and website teams to deliver revenue and new donor acquisition goals.
• Work with the regional and global teams to grow market capabilities and fundraising results through paid media and retention campaigns.
• Support local markets with best practices and processes for improving digital capabilities.
• Work with other PFP teams and external vendors/agencies during planning activities, to ensure relevant digital expertise is utilized, and that the resulting plans are consistent with the Digital Revenue Strategy.
• In partnership with the fundraising manager (Global Hub), assess the opportunity and support the execution of centrally coordinated digital marketing campaigns.
Support global markets with best digital fundraising practices:
• Demonstrate and templatize effective digital fundraising practices to help global markets replicate it locally and grow their digital operations.
• Provide technical and strategic support for a mix of staff, agencies, and consultants to stay ahead of the curve on the latest digital fundraising practices.
Support high quality partnership with leading ad-engines such as META, Google, TikTok:
• Ensure the key stakeholders are informed of the shared impact (performance and lessons learned) VH has had on ad-platforms and centrally managed campaigns.
• Build and maintain the credibility, reliability, expertise, and working relationship between the PFP IG team, and ad-platform stakeholders, to drive international expansion.
Support the Digital Talent & Knowledge Management Strategy:
• Actively participating in the creation of a global digital fundraising community of skilled & engaged professionals that grow, learn, and achieve outstanding results together.
• Leveraging Knowledge Management for improved digital fundraising results, identifying, sharing, and replicating case studies and best practices across markets.
• Promoting the recruitment & retention of Digital Talent across markets achieving improved digital fundraising results.
EXPECTED DELIVERABLES:
Deliverable #1: Deliver profitable income growth through improved digital fundraising and paid media performance marketing operations across Virtual Hub markets
Brief description: The goal is to deliver significant volume in business profitability and operations via digital fundraising.
KPI: Business goals (income, number of monthly subscription donors, ROAS, CPA) to be decided as per mutually agreed annual goals and OKRs
Deliverable # 2: Develop digital best practices and support markets with capacity building, skill training, and technical expertise, to drive growth in their digital new donor acquisition, retention, and long-term value exchange with both supporters and donors
Brief description: The goal is to document and create checklists, best practices and toolkits to help global UNICEF markets improve their business income and results.
KPI: Number of toolkits, and documentation to be decided as per mutually agreed annual goals and OKRs
Deliverable # 3: Build and maintain relationship with agencies and close collaboration with markets, to deliver the digital campaign and paid media performance marketing strategy
Brief description: The goal is to influence, collaborate and deliver the annual goals and digital strategy via both internal and external teams (agencies, partners).
KPI: Number of partners and team structure to be decided as per mutually agreed annual goals and OKRs
Deliverable # 4: Build high quality partnership with leading ad-engines such as META, Google, TikTok to drive international expansion and achieve improved digital fundraising results
Brief description: The goal is to influence, collaborate and deliver the annual goals and digital performance marketing paid media strategy via both internal and external teams (channel partners).
KPI: Number of channels (Google and Meta) and team structure to be decided as per mutually agreed annual goals and OKRs
Deliverable # 5: Support the capacity building, and knowledge transfer to global markets, with a focus on sharing learnings, best practices, frameworks and templates, to help markets strengthen their own digital fundraising program
Brief description: The goal is to influence, collaborate and deliver capacity building, best practices and digital fundraising and performance marketing toolkits.
KPI: Number of capacity building documents to be decided as per mutually agreed annual goals and OKRs
To qualify as an advocate for every child you will have…
Education:
• An Advanced University degree in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, or another relevant technical field.
• Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
• Chartered Institute of Marketing (CIM), Institute of Fundraising (IoF), or Institute of Direct Marketing (IDM) qualifications or other equivalent professional qualifications would be an asset.
Experience:
• A minimum of 5 years of progressively responsible professional experience in digital fundraising or marketing is required.
• Proven success in delivering successful digital marketing programs with demonstrated financial results is highly desirable.
• Experience in planning digital activity across a large organization, including running and planning workshops with cross-organizational stakeholders, is highly desirable.
• Proven project management skills delivering complex projects on time and budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data, and all other relevant KPIs, is highly desirable.
• Experience conducting audience research and insight projects is an asset.
• Experience working on GA360, DCM (CM360), DV 360, Salesforce, digital attribution, and campaign tracking projects are an asset.
• Experience in audience segmentation, Data management platform and Machine learning models is desirable.
• Experience working in agile environments with focus on scrum delivery (2-week sprints) is desirable.
Languages:
• Fluency in English is required. Knowledge of another official UN language is considered as an asset.
Others:
• Keen to learn new technology, and trends in the fundraising space.
• Able to explain marketing solutions and data to non-technical colleagues.
For every Child, you demonstrate…
UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit here.
Remarks:
Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on the best value for money.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
