Consultant (12 months, home-based): Digital Paid Media specialist (2 roles for EAP and Central EU regions), Individual Giving, Division of Private Fundraising and Partnerships (PFP)

The Non-public Sector Fundraising and Partnerships Part (PSFP) throughout the UNICEF Division of Non-public Fundraising and Partnerships (PFP) works with Nationwide Committees and UNICEF Nation Workplaces to maximise income and drive earnings development. Inside PSFP, the Digital Fundraising crew is implementing a brand new Digital Income Technique to Encourage, Collaborate and Allow markets to enhance their digital fundraising outcomes. The imaginative and prescient: grow to be the most important and most profitable non-profit digital fundraising program on the planet. The general goal of the Digital Income Technique is to extend donations by improved digital capabilities, integrating digital channels to assist actions equivalent to telemarketing, face-to-face fundraising, DRTV, telethons, and others. As a Digital Paid Media Specialist (Paid Social and Paid Search), the marketing consultant will give attention to driving efficiency advertising and marketing and advert operations on respective paid media channels (Fb, Tiktok, Instagram and Google, Bing, and YouTube), primarily centered on Paid Social, Paid search and programmatic show, but in addition uncovered to cellular DSP, video DSP, and direct writer (direct buys or affiliate marketing-based shopping for), offering digital advertising and marketing consultancy throughout paid media channels (Meta and Google advertisements).

UNICEF works in a few of the world’s hardest locations, to achieve the world’s most deprived kids. To avoid wasting their lives. To defend their rights. To assist them fulfill their potential. 

Throughout 190 nations and territories, we work for each little one, in all places, on daily basis, to construct a greater world for everybody. 

And we by no means hand over. 

For each little one, hope 

The Non-public Sector Fundraising and Partnerships Part (PSFP) throughout the UNICEF Division of Non-public Fundraising and Partnerships (PFP) works with Nationwide Committees and UNICEF Nation Workplaces to maximise income and drive earnings development. Inside PSFP, the Digital Fundraising crew is implementing a brand new Digital Income Technique to Encourage, Collaborate and Allow markets to enhance their digital fundraising outcomes. The imaginative and prescient: grow to be the most important and most profitable non-profit digital fundraising program on the planet. The general goal of the Digital Income Technique is to extend donations by improved digital capabilities, integrating digital channels to assist actions equivalent to telemarketing, face-to-face fundraising, DRTV, telethons, and others. As a Digital Paid Media Specialist (Paid Social and Paid Search), the marketing consultant will give attention to driving efficiency advertising and marketing and advert operations on respective paid media channels (Fb, Tiktok, Instagram and Google, Bing, and YouTube), primarily centered on Paid Social, Paid search and programmatic show, but in addition uncovered to cellular DSP, video DSP, and direct writer (direct buys or affiliate marketing-based shopping for), offering digital advertising and marketing consultancy throughout paid media channels (Meta and Google advertisements).

How will you make a distinction? 

• Markets to be determined primarily based on enterprise targets
• Paid channels embrace google and meta-ads
• Consultancy might embrace areas associated to Advert account setup, account whitelisting, marketing campaign setup, media buys, Advert account optimization, marketing campaign funds optimization, occasion optimization, viewers lists, always-on campaigns, break up checks, use right naming conventions, budgeting, reporting, high quality and sanity checks, pixel administration, guaranteeing channel greatest practices, and different execution particulars.

• Analyze media efficiency knowledge on the marketing campaign, advert set, and inventive degree, viewers, public sale, and enterprise insights to develop media plan.
• Media plan should embrace proposed funds, estimated conversions and earnings.

• Evaluation and talk the aggressive panorama within the recognized markets utilizing third social gathering instruments together with however not restricted to FB Advertisements library, FB Insights, Google traits, Public sale Insights, Related net, Meta and Google advertisements supervisor.
• Audit report should embrace a overview of marketing campaign construction, viewers, funds break up and optimization techniques.

To qualify as an advocate for each little one you should have… 

For each Little one, you show… 

UNICEF’s values of Care, Respect, Integrity, Belief, Accountability, and Sustainability (CRITAS).   

To view our competency framework, please go to here. 

Remarks:  

Solely shortlisted candidates can be contacted and advance to the following stage of the choice course of. 

People engaged beneath a consultancy or particular person contract is not going to be thought-about “employees members” beneath the Workers Laws and Guidelines of the United Nations and UNICEF’s insurance policies and procedures and won’t be entitled to advantages offered therein (equivalent to go away entitlements and medical insurance coverage protection). Their circumstances of service can be ruled by their contract and the Basic Circumstances of Contracts for the Providers of Consultants and Particular person Contractors. Consultants and particular person contractors are chargeable for figuring out their tax liabilities and for the fee of any taxes and/or duties, in accordance with native or different relevant legal guidelines. 

The chosen candidate is solely accountable to make sure that the visa (relevant) and medical health insurance required to carry out the duties of the contract are legitimate for all the interval of the contract. Chosen candidates are topic to affirmation of fully-vaccinated standing in opposition to SARS-CoV-2 (Covid-19) with a World Well being Group (WHO)-endorsed vaccine, which have to be met previous to taking over the task. It doesn’t apply to consultants who will work remotely and usually are not anticipated to work on or go to UNICEF premises, programme supply areas or straight work together with communities UNICEF works with, nor to journey to carry out capabilities for UNICEF during their consultancy contracts. 

UNICEF is right here to serve the world’s most deprived kids and our world workforce should replicate the variety of these kids. The UNICEF family is committed to include everyone, regardless of their race/ethnicity, age, incapacity, gender id, sexual orientation, faith, nationality, socio-economic background, or another private attribute.

UNICEF provides reasonable accommodation for consultants/particular person contractors with disabilities. This may occasionally embrace, for instance, accessible software program, journey help for missions or private attendants. We encourage you to reveal your incapacity throughout your utility in case you want cheap lodging throughout the choice course of and afterwards in your task. 

UNICEF has a zero-tolerance coverage on conduct that’s incompatible with the goals and targets of the United Nations and UNICEF, together with sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF additionally adheres to strict little one safeguarding rules. All chosen candidates can be anticipated to stick to those requirements and rules and can subsequently bear rigorous reference and background checks. Background checks will embrace the verification of educational credential(s) and employment historical past. Chosen candidates could also be required to offer extra info to conduct a background examine.