Consultant – B2B Marketing Lead Generation – Remote available in Pacific & Central time zones

Background:

Mercy Corps is a leading global organization powered by the belief that a better world is possible. In disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions into action — helping people triumph over adversity and build stronger communities from within.

Micromentor is an initiative of Mercy Corps’ Innovations Team. Micromentor connects entrepreneurs and business mentors on an easy-to-use social platform that strives to overcome geographical limitations and deliver business resources at scale to under-resourced communities around the globe. We are the world’s largest network of free business mentoring. Entrepreneurs matched with a mentor have shown significant results in terms of improved job creation, business survival, and revenue growth. Since its inception, our community has grown to more than 270,000 entrepreneurs and 90,000 mentors across 180 countries. Our team is diverse, driven, hardworking, and highly committed to the mission of helping small businesses thrive through mentoring.

Micromentor’s business model functions as part nonprofit and part social-enterprise, with revenue coming both from grants, and our paid B2B Mentorship-as-a-Service and corporate employee engagement offerings.

The Business to Business (B2B) Lead Generation Specialist will work directly with the Growth Marketing Manager, Director of Product & Growth and will work closely with the Director of Programs & Innovations, the Business Development Manager the Executive Director, and cross functionally with all other Micromentor teams to ensure Micromentor meets its revenue goals. We are looking for someone who is interested in forming a longer partnership with Micromentor and potentially continuing work beyond the initial consultancy.

Purpose / Project Description:

MicroMentor is seeking a highly motivated and results-driven professional to manage our top-of-funnel lead generation efforts. As a B2B Lead Generation Contractor, you will be responsible for creating and nurturing new leads for our B2B Mentoring-as-a-Service / Employee Engagement offerings. Your role will focus on initiating and engaging in conversations with potential leads, primarily through LinkedIn, to create opportunities that reflect genuine interest from prospects. This position will play a crucial role in expanding MicroMentor’s footprint as a social enterprise by building and managing a robust pipeline of potential clients.

Consultant Activities:

• Lead Generation and Outreach
  • Manage existing contact lists and conduct outreach through LinkedIn to engage potential leads in conversations.
  • Implement and refine content strategy to optimize the consultant’s LinkedIn profile for effective outreach.
  • Create new top-of-funnel lead generation opportunities through strategic networking and content creation.
• Pipeline Management
  • Track and manage the status of leads as they move through the funnel, from initial outreach to conversations started and eventual opportunities created.
  • Maintain accurate and up-to-date records in the CRM system.
• Content Creation and Strategy
  • Develop and curate content that resonates with target audiences and supports lead generation efforts.
  • Collaborate with the marketing team to ensure alignment of messaging and content strategy.
• Cross-functional Collaboration
  • Work closely with existing marketing and revenue teams to ensure communication and content alignment based on current strategies.
  • Participate in regular meetings to share insights, progress, and strategize on improving lead generation efforts.
• Reporting and Analysis
  • Provide regular updates on lead generation activities, including metrics on outreach, engagement, and conversations started.
  • Analyze data to identify trends and opportunities for improving lead generation strategies.

Consultant Deliverables:

The Consultant will:

• Conduct outreach to a minimum of 1,000 potential leads through LinkedIn. – Month 1
• Establish baseline metrics for connection and response rates. – Month 1
• Achieve a connection rate of at least 20% from initial outreach efforts with a goal of generating a minimum of 20 qualified opportunities (defined as leads expressing genuine interest and willingness to learn more about MicroMentor’s services) in the first 3 months. – Month 2
• Develop and implement at least 10 new content pieces to support outreach efforts. – 45 day mark
• Report on sales funnel conversion. – Bi-weekly
• Provide a comprehensive report on lead generation activities, including insights and recommendations for future strategies. – Monthly (beginning month 2)

Timeframe / Schedule:

Initial contract: January 20, 2024 – March 31, 2025; monthly thereafter

The Consultant will report to:

Director of Product & Growth

The Consultant will work closely with:

Growth Marketing Manager

Partnerships and Innovation team

Marketing team

Required Experience & Skills:

• 2 years experience in Business Development or Fundraising
• Excellent written and verbal communication skills
• Proven ability to generate qualified grant and earned-income leads
• Experience with Salesforce
• Bilingual English/Spanish is a plus
• Positive outlook and can-do attitude
• Fantastic customer service skills
• Strong attention to detail and accuracy in your work
• Highly organized with the ability to multitask
• Able to prioritize your workload and take direction to meet deadlines
• Team Player
• Strong communication skills
• Calm under pressure
• Ability to navigate uncertainty
• Unwavering commitment to goals

Diversity, Equity & Inclusion
Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the world’s most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives.

We recognize that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.

Equal Employment Opportunity
We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, color, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability (including HIV/AIDS status), marital status, military veteran status or any other protected group in the locations where we work.

Safeguarding & Ethics
Mercy Corps team members are expected to support all efforts toward accountability, specifically to our stakeholders and to international standards guiding international relief and development work, while actively engaging communities as equal partners in the design, monitoring and evaluation of our field projects. Team members are expected to conduct themselves in a professional manner and respect local laws, customs and MC’s policies, procedures, and values at all times and in all in-country venues.