JOB DETAILS
Scope of Work:
The scope of work for this consultancy encompasses the development and delivery of a comprehensive suite of communication materials designed to bolster UNICEF’s brand marketing and engagement with private sector audiences. This includes the ghostwriting of purposeful leadership pieces for UNICEF senior leadership and high-value partners, grounded in thorough desk research and stakeholder interviews. The consultancy will also involve crafting advertising copy for quarterly campaign bursts across digital, print, and social media platforms, as well as developing key messages and overarching narratives for these campaigns.
Additionally, the consultancy will be responsible for producing social media packs tailored for UNICEF’s philanthropic and corporate partners and creating internal marketing articles aimed at UNICEF’s global fundraising and private sector marketing network. All deliverables are expected to align with UNICEF’s strategic objectives, ensuring consistency, resonance, and impact across all communication channels.
Work Assignments Overview & Deliverables
Brand marketing purposeful leadership pieces to support PMBB’s marketing efforts to engage private sector audiences
- 12 Brand marketing purposeful leadership pieces to support PMBB’s marketing efforts to engage private sector audiences.
- 10 purposeful leadership pieces ghostwritten for UNICEF high value partners based on desk research and stakeholder interviews as needed.
Advertising
- Craft advertising copy for four (4) campaign bursts (one per quarter). This includes copy for digital and print advertising, and social media copy.
Narrative Development
- Craft key messages and overarching narratives for four (4) campaign bursts (one per quarter).
Social media pack development
- Twenty-four (24) philanthropy social packs, two (2) every month, based on key messages prepared by the PMBB team, for UNICEF’s philanthropic partners.
- Twelve (12) corporate social packs, one (1) each month, based on key messages prepared by the PMBB team, for UNICEF’s corporate partners.
Internal marketing assets
- Twelve (12) internal marketing articles for UNICEF’s intranet, with an audience of UNICEF’s global fundraising and private sector marketing network.
To qualify as an advocate for every child you will have…
Educational Background:
- An advanced university degree in one of the following fields is required: journalism, communication, marketing, or closely related fields. Alternatively, a first-level university degree (Bachelor’s degree) in a relevant field combined with 2 years of additional professional experience may be accepted in lieu of the advanced university degree.
Experience:
- A minimum of five (5) years of experience in brand marketing, advertising copywriting for a variety of formats and channels, both short-form and long-form for digital, print, and social platforms is required.
- Demonstrated knowledge of C-Suite, (ultra) high-net wealth and other executive-level decision makers within the private sector.
- Expertise in thought pieces placed in premium media outlets.
- Strong management skills and the ability to prioritize and manage deadlines is required.
- A demonstrable knowledge of B2B and B2C marketing is considered an asset.
- Knowledge of UNICEF and the non-profit sector is considered an asset.
Language:
- Fluency in English is required, knowledge of a UN language is an asset.
Skills:
- Flexibility and ability to work independently and as a team player with a range of constituents and colleagues at varying levels.
- Excellent interpersonal and communication skills are essential, both written and verbal is an asset.
- Must possess a strong work ethic, have confidence, take initiative and be an enthusiastic team player.
- Strong customer service approach to interactions with colleagues and partners; ability to navigate complex environments and help build relationships with a variety of stakeholders is an asset.
- Media and PR experience is an asset.