JOB DETAILS
The purpose of this assignment is to develop and adapt a comprehensive suite of graphic assets that support UNICEF’s ongoing marketing activities across various teams and functions. This includes creating new visual materials, adapting existing assets for specific markets or events, and enhancing long-form content such as reports and presentations.
The goal is to ensure consistent, high-quality visual assets that effectively engage target audiences, including High Value Audiences, and supports UNICEF’s strategic lead generation and fundraising objectives.
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Scope of Work:
The scope of work for this assignment involves the creation, adaptation, and enhancement of a wide range of graphic assets to support UNICEF’s marketing efforts. This includes developing new assets, such as social media graphics, print advertisements, and digital assets, to maintain an always-on approach across various marketing activities.
Additionally, the assignment includes adapting existing assets and creating new assets tailored to specific market or event needs. Furthermore, the consultant will be responsible for enhancing long-form content pieces, including PowerPoint presentations, Word documents and PDFs, to ensure visually compelling and consistent communication materials across all platforms.
Work Assignment Overview and Deliverables
Develop graphic assets to support always-on approach of marketing activities for cross-functional and cross-team activations.
- Deliverable 1: Estimated quantity: forty (40) assets including social media graphics, print advertisements, digital assets, and other media-related assets.
Adapt existing assets and create new assets in support of market or event-specific activations.
- Deliverable 2: Estimated quantity: twenty (20) adaptations of existing assets and twenty (20) new assets across social media graphics, print advertisements, digital assets, and other media-related assets in support of market or event-specific activations. (Total 40 deliverables)
Lead the design for long-form content (reports, investment cases) as required, including the enhancement of existing assets such as PowerPoint presentations, Word documents, and PDFs.
- Deliverable 3: Estimated quantity: twenty (20) visually enhanced assets across PowerPoint presentations, Word documents, and PDFs.
To qualify as an advocate for every child you will have…
Educational Background:
- A first-level university degree (Bachelor’s degree or higher) in graphic design, communication, digital media, or related field is required. A graduate degree is an asset.
Experience:
- A minimum of three (3) years of professional work experience as a graphic designer is required.
- Proven experience in developing design for print, digital and social (graphic design portfolio).
- Proven experience in using in Adobe Creative Suite products (InDesign, Photoshop, Illustrator) and Microsoft Office products (PowerPoint, Word, Excel).
- Strong management skills and the ability to prioritize and manage deadlines is required.
- A demonstrable knowledge of B2B and B2C marketing is considered an asset.
- Knowledge of UNICEF and the non-profit sector is considered an asset.
- Experience developing assets for C-Suite and high-net-wealth audiences considered an asset.
Language:
- Fluency in English is required. Knowledge of another UN language is an asset.
Skills:
- Flexibility and ability to work independently and as a team player with a range of constituents and colleagues at varying levels.
- Must possess a strong work ethic, have confidence, take initiative and be an enthusiastic team player.
- Excellent interpersonal and communication skills are essential, both written and verbal is an asset.
- Strong customer service approach to interactions with colleagues and partners; ability to navigate complex environments and help build relationships with a variety of stakeholders is an asset.