Content & Communications Coordinator

We’re looking for a creative and confident Content & Communications Coordinator to join our busy Marketing & Communications Team at Imperial College Union. This new role will be key in strengthening our online presence and improving student engagement with the Union. The successful candidate will manage our social media channels and content to drive two-way conversations, to increase awareness of the Union’s work, and help us better understand what they care about.

You will be our in-house journalist; planning and delivering content that speaks to our varied audiences. You’ll build strong relationships across the Union and College, writing creative copy and curating innovative social media content. Using your in-depth knowledge of social media, you will be aware of emerging trends across all platforms and create content that attracts and retains the interest and attention of our members. You will work closely with colleagues across the Union, including our elected Officer Trustees, to support them to reach more students and deliver key messages. This role is integral to supporting the diverse work the Union does – everything from Activities

Our ideal candidate will have a flair for creative writing for a variety of topics and channels, with a strong passion for social media and help develop and embed the Union’s personality and brand. If you’re creative, confident, and self-motivated, this is a great opportunity to make a role your own!

Duties and responsibilities

Content Planning

• To assist in the creation of communications and content plans to support the Marketing & Engagement Manager in the delivery of key Union marketing activity, such as Welcome Week and election.
• In partnership with the Marketing & Engagement Manager devise a social schedule to ensure regular, timely and impactful content across these channels
• Build networks with student groups, the Union’s newspaper (Felix) and external partners to develop opportunities for content collaboration
• Utilise student feedback and engagement with Union content to continue to improve and develop our output and channels
• Work with the Student Officer team to promote their public profiles and provide support on their campaigns.
• Stay up to date with what’s happening across the Union, College, the city and wider student movement to stay current and spot positive PR opportunities and content.

Content Creation & Curation

• Ensure timely, relevant and engaging content for Union channels & platforms, including blogs, website, social media and news
• Write, proof and edit a variety of digital communications across the organisation, such as blogs and web content to ensure brand and tone of voice is consistent and correct
• Attend student events to capture photos and videos content to use for marketing purposes and provide live social media coverage to a high standard
• Work with Designer to turn copy into engaging, high quality assets
• Have your finger on the pulse for all latest trends for the student audience and evaluate their feasibility without audiences and available resources
• Be aware of shareable, engaging content, sourcing content from external channels to build an engaged following and boost our content on social media
• Establish and work with student and staff social ambassadors in gathering stories and content

General

• Regularly monitor and report on content to inform improvements and innovations
• Monitor and moderate social posts and comments and respond or escalate in line with the Union’s Crisis Comms plan
• Support key events throughout the year, including Welcome Week and Elections, when necessary
• Proactively work to ensure the Union’s commitment to diversity and inclusion is expressed in all outputs

Essential requirements

• Experience of developing and delivering communications plans campaigns with clear metrics of success
• Experience of, or strong understanding of, producing web content and an organisation’s social media presence
• A passion for social media and keen to learn about new technologies and innovations
• Writing copy, editing, and proofreading for online media, demonstrating excellent attention to detail
• An engaging writing style and the ability to convey complex messages to a variety of audiences
• Good software knowledge of Adobe Creative Suite (Illustrator, InDesign and Photoshop)

Further information

Please note this role is with the Students’ Union. We’re a registered charity in our right, with our own governance, systems, processes and objectives. However, we work extremely closely with Imperial College London, so you’ll also be joining a wider community of staff working within Higher Education. If you’ve never worked in a students’ union, or are unsure why it’s different, we urge you to get in contact. It’s a brilliant place to work.

We are running a characteristic anonymised application process for this recruitment as part of the College’s commitment to equal opportunities and eliminating discrimination. Applicants will be assigned an application reference number and applicants’ names will not be visible to recruiting managers until the interview stage. You will not be required to attach a CV. Please also refrain from including your name in your supporting statement.  

To apply for the role please complete the online application form.

Closing date: 9 July 2023

Should you require any further details on the role please contact Glen Whitcroft, Marketing and Engagement Manager, [email protected] .

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