Content Marketing Specialist
Brandt
In almost every industry, Brandt has the largest captive audience of any of their competitors, many times including third party publications. There is untapped potential to leverage this reach to build strong affinity between customers, industry influencers, and Brandt to position us as an authority in these various industry segments. Content Marketing Specialist(s) are tasked with owning their industry portfolio, predicting their audiences’ needs and working with internal content teams to put the right message in front of the right people at the right time. The ideal candidate will be a strategic thinker, excellent storyteller, and possess a strong attention to detail.DUTIES AND RESPONSIBILITIES:The role of Content Marketing Specialist will be to fully own and orchestrate strategic content marketing plans for an assigned portfolio of industry segments that result in positive brand reputation, increased audience traffic, increased impressions and other KPIs as determined.Specific responsibilities include, but are not limited to the following:Channel Ownership
Competitive Research
Annual Planning
Opportunity Identification
Performance Tracking, Continuous Improvement & Communication
Emerging Channels
#LI-onsite
Canada
Fri, 17 May 2024 00:10:00 GMT
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