Nasdaq
Job title:
Content Marketing Specialist, Regulatory Technology
Company
Nasdaq
Job description
Nasdaq is searching for a Content Marketing Specialist to create and drive compelling content for its expanding Regulatory Technology solutions within Nasdaq’s Financial Technology business. This role is an excellent opportunity to contribute to a growing revenue-generating function within a well-known brand, featuring a $1.6 billion solutions revenue profile and a global client base of over 3,500 financial institutions in more than 70 countries.Reporting to the Director, Head of Content Strategy for Financial Technology, the Content Specialist will be responsible for developing and delivering dynamic, fresh, and timely content that enhances interactions with target segments across the Nasdaq AxiomSL & Nasdaq Surveillance product lines. The specialist will work closely with the GTM marketing team to achieve growth targets by:Creating compelling thought leadership and best practices content for various audiences, purposes, and channels, including blogs, bylines, infographics, whitepapers, viewpoints, eBooks, and video series.Collaborating with SMEs and product marketers to transform deep industry expertise and technology know-how into content that positions Nasdaq at the forefront of capital markets technology transformation.Working with Revenue & Performance Marketing to develop strategies that drive success against defined KPIs.From awareness creation to demand generation and loyalty and retention initiatives, the content created by the Content Marketing Specialist will play a key role in nurturing prospects through a complex buyer’s journey and enhancing client satisfaction, ultimately leading to lower customer acquisition costs and higher lifetime customer value.Responsibilities:Plan, develop, and implement the content strategy in collaboration with the marketing team and business stakeholders.Create compelling best practices and thought leadership content for a wide range of audiences, purposes, and channels (blogs, bylines, whitepapers, viewpoints, eBooks, video series, and more) through copywriting and/ partnering with external writers and agencies.Partner with Design and Enterprise Content teams to ensure asset deliverables adhere to style and legal guidelines for all campaigns.Leverage internal and external data sources to quickly react to trends and cultural moments.Analyze the competitor landscape, digital opportunities, and buyer challenges to identify actionable content.Competencies:The Content Strategist role requires a blend of analytical skills, competitive and market research experience, content marketing expertise, and effective communication skills.Required Experience:Bachelor’s Degree in Marketing, Communications, or English.5+ years of writing and editing experience with a solid command of English grammar rules. Writing and editing is a major component of the role.B2B marketing or writing experience.Preferred Experience:Experience in Capital Markets and/or Financial Services.Experience with Marketing Measurement tools such as SFDC and Google Analytics.Critical Skillsets:Executive presence and confidence to execute projects with senior and executive stakeholders.Ability to simplify complex concepts for global audiences across various buyer personas.Ability to handle multiple projects simultaneously while meeting deadlines.Come as You AreNasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
Expected salary
Location
Toronto, ON
Job date
Sun, 12 Jan 2025 04:31:14 GMT
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