Content Officer (Web and Digital)

University of Derby

Job details


Marketing and Communications

Responsible to

Senior Web Developer


Kedleston Road, Derby Campus


£29,476 to £32,406 per annum. (For exceptional performers, there is scope for further progression up to £37,267 per annum).

Closing date

Sunday 18 June 2023

Contract type


Post type




About the role

The role of the Content Officer (Web and Digital) is to ensure our digital channels, primarily the website, and systems ultimately support the University’s marketing and communications strategy. This particular role will focus on content development projects to include progressing our ambitions for greater levels of personalisation and maintaining digital systems that support our web functionality. A key consideration of this role will involve managing the customer journey through our website and integrating relevant CTA points with our CRM system to deliver a seamless experience. 

The role has a strong emphasis on student recruitment, customer experience and brand promotion, and requires an organised, influential individual who is prepared to champion best practice in relation to our content principles and their application through our digital channels. The ability to coordinate with wider teams to implement projects and support with activating our marketing campaigns strategy is essential. 

Principal accountabilities

The post is based in a very busy Digital Marketing Team at the University, responsible for activities to include

  • Ensure our digital channels and systems ultimately support the delivery of the marketing strategy
  • Maintaining digital systems that support our web functionality and content development projects to include progressing our ambitions for greater levels of personalisation, as well as overseeing SEO improvements
  • Assist with the development of business cases for new or enhanced systems and technology solutions to support our digital delivery
  • Implement and use quality-control methods in order to approve content across digital systems and channels taking an iterative design thinking approach
  • Ensure we optimise website content for search engines and use analytics to support changes to IA and the UI that will ultimately benefit UX
  • Ensure content adheres to WCAG and data protection requirements and promote best practice in the context of both across the wider organisation
  • Work with our Web Developers to optimise the website and identify opportunities to personalise the user experience
  • Maximise opportunities to capture and integrate quality data from our digital channels within CRM 
  • Proactively promote the use of CRM technologies to support marketing activity. 
  • Work with content producers across the organisation to disseminate best practice, coordinate content activity and share ideas 
  • Deliver continuous improvement methodology to ensure content is planned, checked and reviewed regularly 
  • Have up-to-date knowledge of digital marketing trends and techniques  
  • Person specification
    Essential Criteria

    • Degree in a relevant discipline or equivalent experience


    • Experience and demonstrable success in a similar role involving digital systems and content production with creative ability and technical expertise
    • Experience in co-ordinating digital systems to support the delivery of integrated marketing campaigns
    • Experience of using a content management system
    • Experience of managing multiple projects at the same time
    • Experience of brand application in a digital context, working with pre-defined content and design guidelines
    • Strong knowledge of current and emerging trends in digital marketing

    Skills, knowledge & abilities

    • Experience of monitoring digital systems and website performance, evaluating success against KPI’s and making informed recommendations for improvement
    • Knowledge of web accessibility and data protection requirements and solutions
    • Knowledge of SEO
    • Skilled in writing accurate, compelling copy with a strong eye for detail
    • Analysis of data and data patterns with the ability to review and make recommendations aligned to the insight it provides

    Business requirements

    • Excellent communication skills, both written and oral

    Desirable Criteria

    • Relevant professional marketing qualification (such as CIM)


    • Experience of working with a range of key stakeholders across cross-functional teams to meet deadlines
    • Experience of using the Terminalfour CMS system
    • Experience of using Google Data Studio
    • Experience of training and upskilling colleagues

    Skills, knowledge and abilities

    • An understanding of user experience design including usability and accessibility and how IA and UI impact on UX
    • Practical experience of copywriting for the web with editing and proofing skills
    • An understanding of web technology and web forms

    How to apply

    You can apply by submitting an online application. Once you have signed in or registered with us you will be able to begin your application. If you are creating an account for the first time, please ensure you provide an email address that you access regularly as this will be our main means of contacting you regarding your application.

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    If you require any assistance, including the provision of any documentation in an alternative format, please contact the Recruitment team at [email protected] .

    Please note all applications must be submitted online by Midnight GMT on the closing date of the vacancy.

    Important information

    Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications.

    Whilst this role is eligible for sponsorship under the Skilled Worker Route, we recommend that you assess your individual eligibility before applying for this position.

    Visit for more information.

    To be eligible for sponsorship you must provide evidence that you hold all essential qualifications listed on the job description. Please note, equivalent experience will not be accepted as evidence of the essential qualifications.

    Equality, diversity, inclusion and wellbeing

    The University of Derby is committed to promoting equality, diversity and inclusion. However you identify, we actively celebrate the knowledge, experience and talents each person brings.

    A university that celebrates youA university that celebrates you

    Further details

    Download Content Officer (Web and Digital) job descriptionDownload Content Officer (Web and Digital) job description

    Why join Derby?

    Challenging, interesting and constantly changing, the University of Derby is an extraordinary place to learn and an incredibly rewarding place to work.

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