Customer Marketing Manager (Maternity Cover)

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Meaningful Work From Day One 

As a senior member of the Customer Marketing team you will be responsible for maximising value and commercial impact for our portfolio of brands with key Customers. In addition, you will be responsible for driving the activation strategies for your assigned channels and or group of customers within the UK market. 

The role collaborates with key stakeholders across sales, marketing, CCS (Category & Commercial Strategy) and BBI (Brand and Business Insights) to develop best in class activation strategies and executions. The collaboration will involve the creative development, outlet/instore focused media planning, onsite activity planning and execution which aligns with a customer fascia/retailer approach. 

The role requires the ability to empower and influence colleagues across the matrix as well as helping to efficiently manage and prioritise the workload of the team with the Channel Manager. Leadership will be required to identify the strategic customers and programs which align with the overall business goals and seamlessly integrate with the other channels. 

You will be an experienced customer marketer, who has demonstrated the ability to combine a strategic business approach while managing multiple projects at any given time. 

This is a Maternity Cover Contract until Jan 2026.

What You Can Expect 

• Provide mentorship and development to your colleagues with the help of the Channel Customer Marketing Manager.
• Support the delivery of the commercial financial targets versus annual budgets.
• Prioritise key tasks and provide thought leadership across the assigned channels/group of customers.
• Develop key customer marketing plans to deliver annual volume and value targets. This is achieved by the development and implementation of strategic activations that address the brand portfolio, consumer and customer challenges, plus opportunities.
• Support the Sales team in the management of customer P&L’s through understanding the impact your customer marketing activations have in contributing to driving B-F UK value agenda.Use Customer Contribution modelling tools to inform decision making around investment levels required for activations.
• Translate the brand proposition into customer marketing activations to grow P&L for the brand portfolio and customer, by collaborating with Consumer Marketing teams to ensure the consumer proposition clearly links to consumer and customer propositions.
• Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies, and plans to unlock volume and value growth.
• Manage and track customer marketing activations budgets vs agreed brand and customer spends, ensuring that all activation stays within budget and customer remit. Be a champion for a brand budget consolidation at each month end.
• Pre & post evaluate outlet activations to ensure that they deliver against agreed KPIs, Critical Success Factors and ROI. Input activity insight and customer-specific learnings into the development of annual cycle plans.
• Develop long term key customer relationships with Customer Buying and Marketing teams to ensure that brand / shopper activations are meeting customer strategies and challenges.

What You Bring to the Table 

• Prior relevant experience in one or more of brands marketing, customer marketing, or sales
• Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
• Project management, including budget and team resource planning.
• Excellent commercial acumen.
• Excellent analytical and conceptual skills, being able to translate insight into new ideas, strategies and recommend changes for growth
• Excellent analytical skills, commercially savvy and solution-focused on solving problems.
• Excellent presentation and communication skills.
• Self-starter, with proven ability to identify issues and projects, plan and prioritise. Demonstrate an ability to organise and manage multiple projects to completion by speciic deadlines.
• Collaborative team player.
• Adaptable, flexible and resilient.

What Makes You Unique 

• You buy into the idea of Customer Marketing being an integral part of driving a business forward. That to deliver success we must be part of the account planning process utilising the tools and budget at our disposal to disrupt shoppers and drinkers on their path to purchase to create a plan that in turn grows penetration, distribution, frequency and weight of purchase. Your past experiences should allow you to give clear examples of where you have made a demonstrable difference to a business.

Who We Are 

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer 

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L2

Number of Openings Available:

1

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