Customer Marketing Manager (PM – 280425)

Please note: This opportunity is exclusively onsite.

Location: Bengaluru only

Who are we?

Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.

Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products – DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.

Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.

Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
• Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
• Won the Silver for Stevie’s Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
• On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.

Are you ready for the next phase of your growth?

About Whatfix: Whatfix boasts a high Net Promoter Score (NPS) and leads the industry in customer satisfaction (CSAT) with superior scores on review sites like G2. We are dedicated to amplifying our customers’ successes and are actively seeking a Customer Marketing Manager to drive customer advocacy activation and engagement, sharing their Whatfix stories.

Position Overview: Are you passionate about technology, thrive in a fast-paced environment, and eager to contribute to impactful customer marketing programs? If so, this role might be the perfect fit for you.

As a Customer Marketing Manager, you will be a pivotal part of our customer marketing efforts, collaborating closely with customers, global customer success & services, sales, sales enablement, and marketing teams.

Key Responsibilities:

Content Creation and Management

• Develop compelling customer success stories through case studies, videos, and social media content
• Manage and optimize customer content in Sales Enablement system, including:
  • Regular analysis of content performance metrics
  • Strategic updates to high-value assets
  • Content retirement based on relevance and performance
• Ensure consistent brand compliance across all customer-facing materials

Customer Advocacy Programs

• Lead the Tier 1 Customer Advocacy Program:
  • Identify and nurture relationships with strategic customers
  • Create thought leadership opportunities for key advocates
  • Develop platforms for customer success storytelling
• Manage the Industry Awards Program for customer recognition
• Lead the Customer Alumni Advocacy Program to maintain relationships with former customers in new positions

Metrics and Reporting:

• Track and report on program effectiveness through:
  • Content engagement and utilization metrics
  • Tier 1 customer advocacy participation rates
  • Award submission success rates
  • Retention and revenue influence of customer marketing programs

What We Offer:

• Opportunity to work in a dynamic, fast-paced environment.
• Collaboration with talented teams across various functions.
• The chance to make a significant impact on Whatfix’s growth and customer success.

Qualifications/Requirements:

• Master’s degree from an accredited university
• 5 years experience in marketing. Experience in customer marketing, customer advocacy, and/or technology marketing a plus.
• Excellence in spoken and written English.
• Ability to thrive in a fast-paced, collaborative environment.
• Ability to influence and drive objectives across global, regional, and functional teams to achieve outcomes.
• Adept at creatively engaging and motivating customers with out-of-the-box thinking and innovative programs.
• Data-driven and creative, you employ creativity to try new things and are constantly learning and refining based on data and reporting.

Join us at Whatfix and be a part of our mission to drive customer success and satisfaction to new heights.

Note:

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values – Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status

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