Customer Strategist in Chicago, Illinois

Our client in the insurance industry is seeking a Customer Strategist to join their team. The ideal candidate will have strong leadership skills, a passion for the digital customer experience, and the ability to effectively manage time and self-direct on projects.

Job Title: Customer Strategist

Contract Duration: 6-Months, possible extension/conversion to perm.

Location: Eastern Time Zone (Remote)

Pay Range: $35.00/HR + Benefits

Job Functions:

• Develop omni-channel growth marketing strategies in collaboration with business leaders and marketing channel specialists to attract and retain customers

• Design, build, launch and optimize always-on marketing campaigns that promote the brand, differentiate solutions, generate leads, and produce sales and revenue

• Collaborate with channel strategists and the Marketing Analytics team to optimize the performance of each marketing channel

• Ensure user-centric designs to maintain clear, logical and concise information that invites an attractive ROI

• Optimize marketing tactics based on metrics of testing, such as A/B and multi-variate tests, from hypothesis development thru test execution, results analysis and data-driven decision making

• Function as a project manager as you collaborate with 3rd party partners and internal teams to create new website templates, launches / relaunches, business requirements, site mapping, navigation structure, imagery, copy direction, testing and tracking

• Ensure content is customer-centric, optimized for SEO, grammatically correct, compliant with appropriate laws and insurance regulations, and aligned with branding initiatives for our programs or clients

• Effectively communicate and collaborate vision and opinions with diverse teams and communicate complex technical concepts in an easily digestible way

Required Qualifications:

• Bachelor’s degree or equivalent years of insurance industry experience

• 3-5+ years of experience in a marketing strategy and execution role

• Experience conducting A/B tests for campaigns and driving customer insights a major plus

• Strong understanding of Agile methodologies

• Experience designing, analyzing, managing and/or optimizing digital marketing channels, including websites, mobile experiences, social media, paid media (SEM/PPC, paid social, display, etc.), email, webinars, video, etc.

• Experience with marketing technology, including marketing automation and CRM, with specific experience with Salesforce products preferred

• Experience in Kentico content management system

• Experience with user testing

Key Takeaways/Advantages:

• Opportunity to work with a leading insurance company

• Remote work in EST time zone

• Opportunity to develop and execute growth marketing strategies

• Collaboration with business unit leaders and marketing channel specialists

• Opportunity to optimize marketing tactics based on metrics of testing

If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity – as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World’s Most Ethical Companies for the 14th year – all confirming our position as the brand of choice for in-demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee’s race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.