Deputy Director of Marketing and Digital Media

Position description

Founded in 1946, the Middle East Institute is the oldest Washington-based institution dedicated solely to the study of the Middle East. It is a non-partisan think tank providing expert policy analysis, educational and professional development services, and a hub for engaging with the region’s arts and culture. 

 

 

Position Title: Deputy Director of Marketing and Digital Media 

Company: Middle East Institute

Status: Full-Time, Exempt

Location: On-Site Washington, DC

Salary Range: $90,000-$100,000

 

Position Overview:

Reporting to the Chief Operating Officer, the Deputy Director of Digital Media and Marketing is responsible for developing digital media and marketing strategies to promote North America’s leading Middle East think tank.  The Deputy Director of Digital Media and Marketing will be a highly collaborative, experienced storyteller with a background in digital media, marketing, and PR who will work to enhance MEI’s brand and reputation. The position will be responsible for content creation, including print publications, such as pitch books and marketing handouts, digital media output such as promotional videos, and email marketing campaigns in collaboration with MEI’s scholars, programs, and centers with the goal of amplifying MEI’s brand reach and impact.

 

Essential Responsibilities:

The responsibilities include, but are not limited to:

 Plan and execute comprehensive digital communication strategies encompassing social media, newsletters, and other content marketing

• Create marketing campaigns for the Institute’s initiatives, as well as social media promotions. That includes independently writing and producing content for digital promotion
• Oversee the maintenance of the digital marketing campaign calendar, ensuring timely and relevant content publication, and coordinating with various teams and stakeholders across MEI’s centers
• Identify areas of opportunity to build MEI’s visibility and create original content for MEI’s digital platforms. Pitch story ideas and communicate them through digital platforms in an engaging, concise, and clear manner.
• Oversee the management of MEI’s social media platforms
• Use new social media tools to enhance MEI’s presence and reach.
• Rely on data-driven analytics and KPI’s to amplify MEI’s scholarly research, analysis, and initiatives through marketing campaigns
• Enforce brand guidelines to ensure MEI continues to maintain a recognizable brand presence
• Connect MEI’s programs and experts with new targeted audiences to continuously expand the institution’s reach and amplify its impact
• Perform A/B testing on newsletters and other digital communications
• Support all communications initiatives and perform other duties as assigned or required
• Supervise management of collateral
• Work closely with the development team on promotion of annual events and end-of-year giving
• Keep up with industry marketing trends
• Support all communications initiatives and perform other duties as assigned or required.

Qualifications

Education And Experience:

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field; Master’s degree preferred
• Minimum of 6-7 years of experience in communications, public relations, or related roles
• Experience overseeing the design and production of promotional materials and publications
• Excellent written and verbal communication skills
• Graphic design and video editing skills (proficiency in Adobe Premiere, Photoshop, Illustrator, and InDesign or similar platforms)
• Knowledge of Google Analytics, SEO techniques, and digital trends
• Experience with web content management systems and social media management platforms
• Creative type with a talent for online communications
• Ability to manage multiple projects with competing priorities
• Strong organizational skills and high attention to detail and accuracy
• Flexibility and willingness to take on routine tasks as needed
• Prior working experience in the non-profit/think tank industry is a plus
• Knowledge of and interest in foreign policy and the Middle East important

 

What we offer:

• Comprehensive benefits include the option of 100% employer-paid coverage for self and family.
• Retirement Savings Plan contribution of 7.5% of the first $25,000 annual salary and 6 % of the annual salary after.
• Generous Paid Time Off (PTO) and Leave plans, including paid parental leave.
• Employee Wellness Plans, including EAP and partnerships with Noom and Unwinding Meditation Apps.
• Access The Oman Library and Middle East Journal, and select MEI events.

Application instructions

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