Digital Campaigner

About us

Uplift is a new organisation helping to move the UK towards a fossil fuel-free future. We strategically resource, connect and elevate ideas and voices to set in motion a just transition away from fossil fuel production that is commensurate with the scale of the climate crisis.

We are currently looking for a Digital Campaigner to join our growing team. This is an exciting opportunity to help build political ambition for a fair energy transition.

The role

In this role, you will work with the campaigns team and key partners to develop and execute powerful digital campaign and communication strategies for a new campaign on the energy system in Scotland. You will support a diverse network of organisations, constituencies and communities who are working towards shared goals. You will also help to create stories that platform the experience of communities and workers and elevate the urgency of building the energy system for the future.

Working closely with the Campaign and Movement Building Team on campaign direction and strategy, you will help us to define how we can best create maximum, sustainable impact.

This is an exciting opportunity to take a key role in driving a new campaign that pushes the Scottish Government to help create an energy system for Scotland that works for workers, communities, the Scottish public and the planet. You’ll be working with a team including external partners to convey a simple, powerful, united vision for the future of Scotland’s energy system that cuts through the noise and presents a more democratic energy system that brings tangible benefit to people’s lives, helping to support a network of unions, impacted communities and workers, climate groups and community groups powerful enough to hold the Scottish government to account, and creating public pressure on Scotland’s politicians to take positive action on the future of Scotland’s energy system.

Core responsibilities will include:

• Strategy development and execution: Develop and execute digital campaign and communication strategies and tactics in collaboration with colleagues and partners
• Digital communications: Manage the digital communications and action tools of the campaign, including but not limited to:
  • Leading the creation and delivery of digital tools, actions and tactics in advance of key campaign moments and in response to political events
  • Maintain the campaign website, ensuring high functionality with up-to-date, accurate and engaging information for a range of audiences
  • Managing regular communication to the campaign email list, keeping supporters informed and engaged, developing corresponding supporter journeys for key audiences and growing the list
• Social media management: Manage the social media channels of the campaign, including but not limited to:
  • Developing a content plan for social media channels, drafting copy, creating content and ensuring consistent posting for all channels
  • Ensuring the social media channels are up to date and follow best practice engagement tactics
  • Community management across the various campaign channels
  • Analysing the performance of our digital campaigns and making recommendations on how to improve
  • Developing social media toolkits and coordinating with partners around big mobilisations
  • Following and developing strategies and content to support the activity of partner organisations and allies
  • Assisting with the delivery of paid social campaigns when needed
• Creative content: Managing the creative content of the campaign, including but not limited to
  • Leading the social media content plan for the campaign in collaboration with the Digital Content Manager
  • Creating social media graphics and other graphics for website and print as needed
  • Creating, scripting and editing basic videos for social media as needed
  • Creating reactive content and messaging to respond to current events
  • Coordinating with consultants to develop additional creative content, including drafting briefs, providing feedback and maintaining regular communication
• Monitoring, Evaluation and Learning: Analysing the performance of our digital campaigns, email, website, actions and social media outputs and making recommendations on how to improve
• Partner engagement: Liaising with key partners on digital communications outputs to align activities ahead of key campaign moments
• Contributing to the development of wider campaign strategy and tactics with partners, advocates and community groups working towards the same goals.
• Supporting the campaign team in maintaining campaign websites and online databases

About you

Our ideal candidate will have:

• Significant experience in a similar or related role.
• A track record of planning and leading effective digital campaigns and communications strategies
• Excellent analytical skills and a demonstrable ability to analyse changing political and social contexts, with an eye towards creating easily digestible content quickly for social media
• Experience with image making and video editing using products such as Canva and Capcut
• Motivation, initiative, exceptionally high standards, a collaborative approach, and associated qualities needed to work in a dynamic organisation with an ambitious agenda
• Excellent interpersonal communication skills, including an ability to quickly build trust with partners and colleagues and address and resolve conflicts
• A strong commitment to Uplift’s mission and core values of equity and climate justice.