Digital & Individual Giving Fundraising Manager

War Child UK

Your role

The Digital & IG Fundraising Manager will be responsible for managing marketing campaigns across a variety of digital paid marketing channels. This currently includes social, search and YouTube, and is likely to include offline channels in the future. You will work closely with the Senior Digital Marketing Manager to ensure that the regular giving programme is performing against targets successfully contributing to the wider fundraising strategy of recruiting new regular givers and increasing our unrestricted, sustainable income.

You will lead on setting up, running monitoring campaigns as well as analysing and reporting on results on a daily basis. You will create and test new, data-led regular giving propositions based on audience research and results, working collaboratively with colleagues in the Individual Giving and Data teams to monitor and influence donor journeys to ensure strong rates of retention. Alongside the Digital Marketing Executive, you will use a combination of the Meta Business Suite, Google Analytics, agency reports and War Child’s CRM to track and report on results against target.

Your responsibilities

  • Create and deliver regular giving acquisition campaigns from start to finish. This includes using data-led insights to build innovative and effective propositions and conversion journeys, with a focus on excellent user experience and recruiting high quality, long-term donors.
  • To monitor, analyse and report on results using internal and external platforms and dashboards. You will use these insights to inform future campaigns and ensure we are spending budget in the most efficient way. You will set targets using KPIs, and regularly report back on progress against target to the Fundraising department, presenting how regular giving recruitment supports War Child’s strategic priority of increasing sustainable income.
  • Maintain a strong knowledge of developments, innovations, and new technology in web development, digital performance, digital marketing and social media, and any sector insights and trends, and identify any that may be of benefit/interest to War Child.
  • Support the Senior Digital Marketing Manager on the monthly management accounts process, working with the Data and Finance teams as needed to ensure all income and spend is correct and accounted for, and all income and spend coding is aligned.
  • Appoint, and manage relationships with, external agencies, suppliers and partners (digital and direct marketing, telemarketing, technology, creative, web technical etc.)
  • Draw on fundraising knowledge and expertise to support the Senior Digital Marketing Manager with the overall acquisition strategy, including making key recommendations on targets, opportunities for growth, scale back, and spend needed, while considering the external environment / trends across the sector, audience insight and campaign learnings – helpingto influence strategic decisions on future investment.
  • Work closely with the Fundraising Compliance Manager and other key team members to ensure that all marketing activity is in line with compliance regulations set by the IOF, DMA, ICO, Fundraising Regulator and GDPR legislation.
  • Providing support and advice to other members of the Fundraising department from time to time on Fundraising projects which require the use of paid digital channels to drive income. You will use your expertise to help guide the decisions and execution of paid digital media across the organisation.
  • Contribute to creating a culture committed to the safeguarding of children and adults and compliant to WCUK’s Child Safeguarding and Adults at Risk Policies.

These duties provide a framework for the role and should not be regarded as a definitive list. Other reasonable duties may be required consistent with the grade of the role.

You are

  • An experienced fundraiser with demonstrable knowledge of digital and direct marketing and regular giving recruitment via paid marketing channels, with excellent campaign management skills.
  • Someone with a proven track record of successful fundraising results, delivering against income targets to budget and on schedule.
  • Analytically and numerically strong, and able to take an evidence-led approach to enhancing performance.
  • Able to assess and optimise campaign performance by analysing data patterns and trends and use a range of KPIs to monitor and predict performance.
  • Able to demonstrate your experience in developing and implementing successful acquisition campaigns and supporter journeys, alongside a good understanding of how to utilise content effectively.
  • Good knowledge and experience of PPC, SEO, digital analytics platforms, data capture, monitoring and tracking and how to utilise this to improve digital performance.
  • Someone with previous experience of using Meta Business Suite to create and monitor campaigns.
  • An excellent communicator with strong relationship-building skills internally and externally.
  • Highly self-organised, process driven, proactive and have an excellent eye for detail.
  • Someone with a successful track record of managing suppliers and agencies &experienced in managing multiple stakeholder relationships at any one time.
  • An excellent copywriter, someone who is passionate and experienced at crafting compelling direct marketing copy for adverts and journeys.
  • Competent at using databases and Microsoft Office especially Excel, for supporter management, results reporting and insight.
  • An excellent multitasker and can prioritise a demanding and varied workload efficiently.
  • Able to think creatively, come up with new and relevant ideas,
  • Passionate about digital marketing, with an enthusiasm for keeping up to date with innovations and trends.
  • Ideally someone with experience of line management and a strong understanding of the principles of motivational people management and individual development.
  • Having previously run non-digital direct marketing campaigns for regular giving recruitment, as well as digital ones, would be an advantage.

All candidates for roles based in the UK are required to have the right to work in the UK.

Child safeguarding and Adults at Risk

Our work with children and at-risk adults to keep them safe is the most important thing we do. We are committed to the safeguarding of children and vulnerable adults in all areas of our work. We have zero tolerance for any behaviours and practices that puts children and/or vulnerable adults at risk of abuse and/or harm

How to apply

How to apply

Contact information

To explore the post further or for any queries you may have, please contact: Lilian Ainley – [email protected]

For general information about working for War Child please visit:

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