Digital Marketing Analyst – Google/ Adobe Analytics, Wealth, Bank, Insurance

Job title:

Digital Marketing Analyst – Google/ Adobe Analytics, Wealth, Bank, Insurance

Company

Teamrecruiter.com

Job description

One of our major banking clients is looking for a Digital Marketing Analyst – Google/ Adobe Analytics, Wealth, Bank, Insurance
Length: 12 months contract with a huge possibility of extension and conversion to FTE
Location: Toronto, ON – Hybrid
Hours of work: 9am – 5pm‘The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting… or you may be asked to start sooner than the expected start date if you are able to do so !’Please read the job description below. If this interests you, please send a MS-Word version copy of your resume (ASAP) along with a telephone contact number: E-mail to ssingh@teamrecruiter.comPlease mention the job title above in the subject line
The recruiter in charge of this role is SunitaAfter you have submitted your resume via e-mail please complete the application for this specific job by clicking ‘Submit Your Resume for this Job’ at the bottom of this page to match your resume to the job.If you are interested in further opportunities, why not also do a general registration in our database. By visiting our website and clicking on ‘Database Registration’If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire.
Requirements:
ROLE MANDATE:
The Acquisition Manager will work in a dynamic and challenging environment as part of the Wealth Management Marketing Team, dedicated to Insurance. The Acquisition Manager will work with both internal and external stakeholders to execute on paid and owned channel activations to drive Retail Insurance acquisitions. The successful candidate will be accountable for a variety of initiatives including paid and owned channel strategy, campaign execution, performance management, reporting, and website optimizations. The role requires a highly motivated, strategic thinker who enjoys working with data to empower digital performance and drive business results.ROLE RESPONSIBILITIES INCLUDE (but are not limited to):
Aid the development of annual marketing roadmap for Insurance inclusive of tactical priorities and target forecasts in support of the business goals
Assist the development, implementation, review and revision of fiscal year work plan.
Review progress to plans. Develop and communicate actions necessary to correct internal and external issues, followed by active participation in the implementation of the actions. Escalate significant issues as necessary
Provide support for campaigns including budgeting, target setting, and messaging as part of integrated campaigns developed for the product portfolio. Consider strategy relevance through research of competitive spend and awareness levels. Recommend changes as required.
Lead campaign and performance measurement, continuously looking to optimize existing campaigns and develop new programs to drive results.
In partnership with the Agency of Record, manage the execution of digital marketing campaigns for search, social, display, and owned channels including email as needed in support of the Insurance strategy and targets.
Maintain all channels according to the industry standards and best practices.
Provide support for senior level and executive discussions regarding data on performance of campaigns.
Lead and coordinate the execution of communications, including the following key activities:
o Clear articulation of business objectives and targets
o Timeline & budget management including invoicing
o Asset list development with specs requirements
o Appropriate internal and external approvals
o Alignment with overall brand guideline in compliance with legal/disclosure requirements
Qualifications:
MUST-HAVE SKILLS:
Minimum of 2 years in digital acquisition
Hands-on experience with digital analytics tools including Google Analytics & Adobe Analytics
Technical proficiency with digital marketing platforms (Google Marketing Platforms, Meta, Reddit, X, Linkedin) through education and/or business experience
Experience developing digital creatives and campaign landing pages to drive results
Experience coordinating the development and distribution of marketing/ communication initiatives
Develops and maintains relationships with internal/external partners to include vendors and suppliers.
Ability to handle large volumes and exercise judgment to identify, diagnose, and solve problems within given rules
Excellent verbal, written skills
Excellent organizational, prioritization skillsNICE TO HAVE SKILLS:
Experience working with Client and Audience management solutions including Salesforce Marketing Cloud, Adobe DMP, and Media Mix Modelling toolsPlease note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply !When you have some time please register in our database (5 minutes process) to be considered for future openings; the link is available on our website at http://www.teamrecruiter.com in the Candidate section. Please follow us on LinkedIn at https://www.linkedin.com/company/teamrecruiter.com/ , or on Twitter at https://twitter.com/TeamRecruiter.We thank all applicants for their interest. Only those who meet the qualifications will be contacted through telephone/email. You are encouraged to register with us in our database to be considered for future positions available.Please note: Adherence to our end client’s vaccination policy is a requirementHave a great day.At Teamrecruiter.com we offer some of the most highly qualified professionals in the workforce. We dedicate an industry trained recruitment specialist to the following areas: IT, Finance, Admin, Sales, Executive Search and Contractors. If you would like to learn more about our full-service recruiting firm, please visit our website at www.teamrecruiter.com.CAMSC and ACSESS certified‘…All Offers are conditional on Client Post-Offer Conditions being met and removed by end client prior to written offer signing’‘Please note that emails from our Recruitment Firm may inadvertently be sent to your Spam Folder. When contacted regarding an employment opportunity, please keep an eye on your Spam/Junk Folder to avoid missing important communication.’THE EMPLOYER OF RECORD FOR THIS ROLE WILL BE TEAM RECRUITER / SE.Accommodations are available upon request for all individuals with disabilities taking part in the recruitment and selection process.

Expected salary

Location

Toronto, ON

Job date

Sun, 10 Nov 2024 01:26:32 GMT

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