Digital Marketing Coordinator

Job title:

Digital Marketing Coordinator

Company

Live Nation Entertainment

Job description

Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 550 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000
artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit .WHO ARE YOU?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!THE ROLEArtist management firm seeking a dynamic candidate to support our marketing team in the planning, creative development and execution of strategic marketing initiatives during album and tour cycles. Digital Marketing Coordinators build off the creative vision and strategic goals for the project, by drafting and managing social media calendars, building out digital activations and producing creative. The position sits within Vector’s cross-functional marketing team, which provides in-house capabilities such as label services, event management (experiential and activation), photo & video content (creation, production and programming), social media management , DSP relations, analytics, direct to consumer campaigns, e-commerce, merchandising, business development (licensing, promotional & sponsorship) tour marketing and VIP programming.WHAT THIS ROLE WILL DO

• Contribute to and work to fully u8ndersatnd strategic plan for album/tour; ideate and plan promotional drivers; create elements that bring the plan to life across key marketing channels.
• Collaborate with internal marketing team, artists and managers to develop social and content plans focused on brand/community building, new music and live events.
• Develop creative assets for multi-channel campaigns optimized for each platform (social media, DSPs, ad networks, etc.).
• Graphic Design

• Develop, design or edit still or animated graphics, logos, album creative elements, social graphics, direct marketing materials, advertising and other promotional materials.
• Video editing of short form and promotional content

• Assembling raw footage to follow a trend, script, outline or treatment
• Utilize popular transition effects, on screen text/graphic best practices, use of trending sounds
• Copywriting

• Copywriting on behalf of artists and organize posting schedule via Notion calendar
• Research and monitor industry, lifestyle and social trends across all digital platforms

WHAT THIS PERSON WILL BRING

• Hands-on understanding of marketing channels with an emphasis on social media platforms (TikTok, Instagram, Facebook, Twitter, YouTube, etc.)
• Understanding of the importance of UGC content and how to use artist channels to encourage new UGC creates
• Wide breadth of knowledge about best practices for social platforms (with emphasis on short form channels) and the everchanging landscape
• Superior attention to detail and organizational skills
• Translate marketing & strategic plans into bespoke posts tailored to each platform
• Perceptive understanding of an artist’s voice and creative vision; develop assets and execute strategic objectives that bring that overarching vision to life.
• Aptitude to think creatively, outside the box and to tie different promotional elements of a marketing campaign together.
• Demonstrated ability to work independently across multiple priorities simultaneously.
• Ability to accept constructive feedback and revision requests; providing creative solutions that meet expectations.
• Tech savvy command of project management software (Monday/Asana), business software (Microsoft Office suite) and cloud-based software (Google Docs/Drive, Dropbox, Box, Zoom, Notion etc..)
• Proficiency with creative software – Full Adobe Creative Suite
• Graphic design: Illustrator, Photoshop, InDesign, etc.
• Video editing: Adobe Premiere Pro and/or Final Cut Pro
• Excellent verbal and written communications and interpersonal skills
• Inclusive, flexible, focused, diplomatic, calm and collected attitude in a fast-paced environment
• Demonstration of discretion in handling confidential data and dealing with high-level artists and industry executives

BENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.EQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this jobLive Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Expected salary

Location

Etobicoke, ON

Job date

Wed, 24 Jul 2024 03:38:25 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (globalvacancies.org) you saw this job posting.