Digital Strategist Individual Giving Division of Private Fundraising and Partnerships

The purpose of this consultancy is to support UNICEF India in developing and implementing a long-term and sustainable digital engagement and fundraising strategy, with a clear aim of increasing the digital business results across measurable indicators such as net digital revenue, growth in number of donors who give regularly to UNICEF, retention rate, and increase in monthly recurring revenue.   

With the support of national, regional, and global teams within other functions such as Individual Giving, Private sector fundraising and partnerships, digital fundraising, communication, partnerships, programmes, market development, data, analytics and more, the digital strategy and activation consultant will be essential to creating and implementing a growth-oriented digital fundraising strategy, conducting skill assessments, leading capacity-building, and providing strategy and technical leadership. 

As a consultant for Digital fundraising strategy and activation, you will be responsible for: 

• Revenue Growth in digital through the development of a strategic and operational plan:  Develop a long-term plan and strategy to enhance the digital business outcomes of ICO, such as revenue, loyalty, cost of acquisition, return on investment, number of new contributors (with a focus on monthly subscription pledge donors primarily), and increase in monthly recurring revenues.
• Talent needs assessment, Training and Capacity Building: Assess needs across strategy, resources, structure, skills, and infrastructure and suggest solutions based on objectives for the future and the current situation. This would be done in collaboration with the key stakeholders in the Country Office, Private Fundraising and Partnerships Regional Support Centre and PFP HQ
• Digital fundraising plan and execution, influencing and support: Coordinate the strategic planning, development, and implementation of digital fundraising activities within the digital fundraising team. Work closely with the Individual giving and digital fundraising team (Data, analytics, website, salesforce, content, paid media) and communications and content teams to implement the plan.
• Knowledge management: Provide guidance, information, and reports on the organization’s overall digital maturity, institutional preservation of best practices, future-proofing and digital fundraising performance while taking into account the organization’s changing internal and external environment as well as the dynamic nature of the digital ecosystem, market changes, and customer insights. The consultant will oversee the design, development, and implementation of the country office’s digital resource mobilisation and partnerships strategy for digital marketing and fundraising under the overall direction of the Resource Mobilisation Chief in ICO, regional, and global teams.
• Expected deliverables and output:
• Deliverables #1: Deliver an initial assessment report, with gaps and opportunities identified. Deliver a short-term roadmap and action plan for execution that results in increased donor volumes and revenues from digital sources. Socialize and engage stakeholders, gain buy and endorsement for the roll out. Develop profitable income growth through improved digital fundraising and paid media performance marketing operations in India.
• KPI: Successful delivery of phase 1 of assessment report. Business goals (income, number of monthly subscription donors, ROAS, CPA) to be decided as per mutually agreed goals.
• Deliverables # 2:  Formulate and deliver a short-to-mid-term and subsequently a long-term strategic plan to enhance digital business outcomes of ICO. Develop and present a needs assessment for ICO, assessing gaps across strategy, resources, structure, skills and infrastructure. The short and mid-term plan must present a case for investment support.
• Facilitate cross-functional planning sessions to develop a collaborative action plan. Implement the action plan, report on progress, provide ongoing reviews and identify bottlenecks and provide solutions and take corrective action when required.
• KPI: Assessment report delivered; midterm plans in place. Business goals (income, number of monthly subscription donors, ROAS, CPA) to be decided as per mutually agreed goals.
• Deliverables # 3: Develop and deliver the digital fundraising plan and activities. Work closely with the Individual giving and digital fundraising team (Data, analytics, website, salesforce, content, paid media) and communications and content teams to implement the plan. Build and maintain relationships with agencies, services provider, global and local team members to deliver effective digital campaign and paid media performance marketing strategies.  Track progress and provide regular reporting on progress against goals. Identify and provide solutions to challenges and bottleneck ensuring the delivery of the agreed targets.
• KPI: Mid-term plans being executed. Number of business goals met (income, number of monthly subscription donors, ROAS, CPA) to be decided as per mutually agreed goals.
• Deliverables # 4: Design and deliver a series of reports to provide guidance, information, and updates on the organization’s overall digital maturity and progress against the agreed strategy. Develop and deliver systems to preserve institutional knowledge, best practices, and digital fundraising performance.

To qualify as an advocate for every child you will have… 

Education:

• Advanced university degree (master’s degree or higher) in one of the following fields: Business Administration, Marketing, Communications, Engineering, Management, or another relevant technical field is required. Alternatively, a first-level university degree (bachelor’s degree or higher), in combination with an additional qualifying 2 years of experience, may be accepted in lieu of an advanced university degree.
• Chartered Institute of Marketing (CIM), Institute of Fundraising (IoF), or Institute of Direct Marketing (IDM) qualifications or other equivalent professional qualifications would be an asset.

Experience:

• A minimum of eight (8) years of professional experience, with progressively increasing responsibilities, including direct responsibility for setting and meeting digital income targets. (required)
• Led diverse and geographically dispersed digital marketing teams previously in an inclusive and empowering manner. (required)
• Experience in, and deep knowledge of, the India country context including an understanding of potential audiences, digital trends in media, tech infrastructure and payments (required)
• Proven success in delivering successful digital marketing programs with demonstrated financial results is highly desirable.
• Experience in planning digital activity across a large organization, including running and planning workshops with cross-organizational stakeholders, is highly desirable.
• Proven project management skills delivering complex projects on time and budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data, and all other relevant KPIs, is highly desirable.
• Experience conducting audience research and insight projects is an asset.
• Experience working on GA360, DCM (CM360), DV 360, Salesforce, digital attribution, and campaign tracking projects are an asset.
• Experience in audience segmentation, Data management platform and Machine learning models is desirable.

Language:

• Fluency in English is required. Knowledge of an additional UN language is desirable.

Source: https://jobs.unicef.org/cw/en-us/job/574508