Direct Marketing Manager - Membership (Maternity Cover)

We are seeking an experienced Direct Marketing Manager to join us for up to 12 months (maternity cover). You will lead the detailed planning and delivery of membership acquisition campaigns.

To be successful in this role you will need to demonstrate experience of planning and delivering mass-market income generation campaigns using direct and unaddressed mail, email and paid social media. You will also need to manage tracking and ROI reporting for your campaigns.

You will work as part of a very small direct marketing team with tight deadlines and approval processes.

This is a great opportunity to apply your skills to high-profile fundraising campaigns that deliver vital support for the conservation of birds and nature. Experience of working within charity fundraising and/or with membership products would be an advantage.

Essential skills, knowledge, and experience:

Proven experience of planning and delivering end to end multi-channel direct marketing campaigns to hit income targets – must include direct mail not just digital channels
Knowledge and understanding of direct marketing and fundraising compliance and best practice
Strong creative understanding – able to assess the measures that will maximise response rates and write clear challenge and creative briefs
Able to model/forecast the impact of channel choices or creative changes on potential campaign outcomes, manage and track costs and analyse impact and ROI
Very high level of attention to detail, able to work under pressure, and adapt to meet changing circumstances as required

This is a Full-Time role for 37.5 hours per week. This is a maternity cover role for c.12 months.

You will work from home and will need a strong internet connection. You will occasionally need to travel to our HQ in Sandy, Beds (3-4 x per year)

We are looking to conduct interviews for this position from 5th March 2025. For further information please contact [email protected]

As part of this application process you will be asked to complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.

We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application. Contact us to discuss any additional support you may need to complete your application.

The RSPB is an equal opportunities employer. This role is covered by Rehabilitation of Offenders Act 1974.

This role is not eligible for UK Visa Sponsorship – the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.

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Direct Marketing Manager – Membership (Maternity Cover)

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