Direct Marketing Manager – UK

Location: UK, Edinburgh or London base choice with versatile working surroundings, or risk for UK distant

Place Standing: Full-time, Common

Wage: Beginning wage for this function might be £44,320 commensurate on expertise.

Time limit: Functions to be submitted earlier than December sixth

Present unrestricted work authorization for UK is required on the time of utility for this place.

About Mercy Corps

Mercy Corps is powered by the assumption that a greater world is feasible. To do that, we all know our groups do their finest work when they’re various and each group member feels that they belong. We welcome various backgrounds, views, and abilities in order that we will be stronger and have long run impression.

The Division

Mercy Corps’ Improvement Crew in Europe drives and helps methods for restricted, unrestricted and versatile funds and model profile elevating within the UK and mainland Europe. The group is an important and built-in element of the organisation’s international useful resource improvement efforts. The group concentrates on 4 major income streams – Company Partnerships, Basis Partnerships, Excessive Influence Philanthropy and Direct Advertising.

The Place (Basic Place Abstract)

The Direct Advertising Supervisor is accountable for managing the Direct Advertising group to ship Mercy Corps’ on-line and offline fundraising technique to extend income (unrestricted and versatile donations) by rising and diversifying Mercy Corps’ supporter base within the UK. The Direct Advertising Supervisor will help the group in growing and executing efficient direct advertising techniques that embrace strategic acquisition efforts to increase our supporter base. They’ll ship compelling and built-in on-line and offline campaigns aimed toward maximizing income, growing viewers attain, and enhancing viewers engagement and diversification. Along with deliberate campaigns, they’ll orchestrate emergency appeals in response to crises and bolster the legacy program. The function additionally encompasses guaranteeing the supply of first-class supporter stewardship journeys that articulate the impression of our work and drive donor retention

The Direct Advertising Supervisor will carry a mix of strategic considering, artistic aptitude, and robust analytical abilities. They are going to be adept at growing fundraising methods, figuring out goal audiences, planning and executing campaigns and analysing efficiency metrics to optimise fundraising outcomes. Moreover, they’ll have the power to collaborate successfully with cross-functional groups and handle assets effectively.

Important Tasks

Technique: Accountable for delivering the direct advertising fundraising technique aligned with Mercy Corps’ objectives, targets and model pointers. This consists of setting targets, figuring out goal audiences, and choosing acceptable channels and techniques to achieve and have interaction potential donors, drive acquisition, and guarantee retention. They’ll guarantee to remain forward of tendencies and improvement within the sector, searching for moments for testing and innovation.

Overseeing Marketing campaign Planning and Execution: Oversee the planning, implementation and monitoring of direct advertising campaigns to generate unrestricted and versatile funding. This entails creating compelling fundraising messages, coordinating with artistic and communications groups for the event of promoting supplies, managing the manufacturing and distribution of marketing campaign supplies (corresponding to junk mail, e mail, social media adverts, and so forth.), and guaranteeing campaigns are executed on time and inside funds; while guaranteeing an acceptable stage of alignment and coordination with the U.S. Advertising Crew and built-in planning with the broader Improvement Crew in Europe.

Donor Acquisition and Retention: Figuring out and implementing methods to amass new donors, in addition to retaining and nurturing current ones. This will likely embrace conducting market analysis, segmenting donor databases, growing focused acquisition campaigns and implementing donor stewardship initiatives to boost donor loyalty and lifelong worth.

Emergency Appeals: Handle the Emergency Attraction plan for Direct Advertising and be accountable for its implementation, guaranteeing data is disseminated and all obligations understood throughout the group. Accountable for well timed, efficient and coordinated responses to worldwide occasions utilizing efficient enchantment methods to maximise earnings era potential. Within the occasion of an emergency or crucial operational want, this function will incur some nonstandard working hours, together with however not restricted to evenings, weekends, and public holidays. The Direct Advertising Supervisor should be ready to reply and adapt to such necessities to make sure the continuity of important operations.

Efficiency Evaluation: Accountable for analysing marketing campaign efficiency and evaluating the effectiveness of varied fundraising channels and techniques, offering common reviews to senior administration in coordination with DevOps group. This entails monitoring key metrics, corresponding to response charges, conversion charges, common reward dimension and return on funding (ROI). Based mostly on the evaluation, make data-driven suggestions to optimise future campaigns and enhance total fundraising outcomes.

Budgeting and Monetary Administration: Supporting budgeting and forecasting on earnings and expenditure, monitoring invoices and bills and guaranteeing cost-effective allocation of assets to maximise fundraising outcomes (with out holding direct fiscal accountability).

Crew Administration: Accountable for managing the Direct Advertising Crew. This entails recruitment and onboarding, offering steerage and help, setting objectives and expectations, conducting efficiency evaluations and fostering a collaborative and results-oriented work surroundings.

Compliance and Moral Requirements: The Direct Advertising Supervisor should make sure that all fundraising actions adjust to related legal guidelines, rules and moral requirements. This consists of adhering to knowledge safety and privateness rules, sustaining correct donor information and upholding moral fundraising practices. They’ll often enter into the departmental Document of Processing Actions (RoPA) and threat register.

Illustration: Signify Mercy Corps to a variety of exterior stakeholders, together with advertising companies, exterior suppliers and different companions in an expert method to keep up efficient relationships.

Supervisory Duty

Senior Fundraising Officer

Particular person Giving Officer

Accountability

Reviews Immediately To: Senior Direct of Improvement Europe

Works Immediately With: Improvement Crew Europe

Accountability to Members and Stakeholders

Mercy Corps group members are anticipated to help all efforts towards accountability, particularly to our program members, neighborhood companions, different stakeholders, and to worldwide requirements guiding worldwide reduction and improvement work. We’re dedicated to actively participating communities as equal companions within the design, monitoring and analysis of our discipline tasks.

Minimal {Qualifications} & Transferable Abilities

· A minimum of six years’ expertise in offline and on-line fundraising (could also be weighted in both path however should have skillset to handle each).

· Demonstrable management and administration abilities – in a position to set and prioritise objectives, targets and workload for themselves and others.

· A demonstrable monitor file of managing and delivering earnings era from excessive performing direct advertising campaigns throughout on-line and offline channels and expertise of delivering efficient stewardship journeys.

· Possess a transparent understanding of budgeting and monetary administration ideas to successfully liaise with Senior Supervisor.

· Important expertise of working outcomes, evaluation and decision-making primarily based on findings.

· Information of utilizing CRM databases, Raisers Edge could be advantageous.

· Working data of UK charity legislation and knowledge safety, Chartered Institute of Fundraising finest apply and HMRC Present Help rules.

Success Components

· Ardour for Mercy Corps’ mission.

· Excessive stage of motivation, creativeness and professionalism.

· Collaborative perspective and talent to work in partnership with others to ship targets.

· Glorious communication abilities (each written and verbal).

· Element-oriented multi-tasker, with wonderful organisational abilities.

· In a position to construct and keep efficient inner and exterior relationships.

· The flexibility to work below strain, to tight deadlines, and throughout a number of tasks

· Proactive and solutions-based perspective.

· An publicity to, and curiosity in, worldwide improvement points is vital, together with a demonstrable understanding of fundraising priorities for worldwide non-profits primarily based within the UK.

Residing Situations / Environmental Situations

This place is predicated in UK, Edinburgh or London and chosen candidate can count on to journey internationally as much as 10% of time. MCE group members characterize the company each throughout and outdoors work hours and when deployed in a discipline posting or on a brief time period project or journey to nation places of work. Crew members are anticipated to conduct themselves in an expert method and respect native legal guidelines, customs and MC’s insurance policies, procedures and values always and in all Mercy Corps areas.

Ongoing Studying

In help of our perception that studying organizations are simpler, environment friendly and related to the communities we serve, we empower all group members to dedicate 5% of their time to studying actions that additional their private and/or skilled development and improvement.

Range, Fairness & Inclusion

Reaching our mission begins with how we construct our group and work collectively. By means of our dedication to enriching our group with folks of various origins, beliefs, backgrounds, and methods of considering, we’re higher in a position to leverage the collective energy of our groups and resolve the world’s most complicated challenges. We try for a tradition of belief and respect, the place everybody contributes their views and genuine selves, reaches their potential as people and groups, and collaborates to do the very best work of their lives.

We acknowledge that range and inclusion is a journey, and we’re dedicated to studying, listening and evolving to develop into extra various, equitable and inclusive than we’re at present.

Equal Employment Alternative

Mercy Corps is an equal alternative employer that doesn’t tolerate discrimination on any foundation. We actively search out various backgrounds, views, and abilities in order that we will be collectively stronger and have sustained international impression.

We’re dedicated to offering an surroundings of respect and psychological security the place equal employment alternatives can be found to all. We don’t have interaction in or tolerate discrimination on the premise of race, colour, gender id, gender expression, faith, age, sexual orientation, nationwide or ethnic origin, incapacity (together with HIV/AIDS standing), marital standing, navy veteran standing or another protected group within the areas the place we work.

Safeguarding & Ethics

Mercy Corps is dedicated to making sure that every one people we come into contact with by our work, whether or not group members, neighborhood members, program members or others, are handled with respect and dignity. We’re dedicated to the core ideas relating to prevention of sexual exploitation and abuse laid out by the UN Secretary Basic and IASC and have signed on to the Interagency Misconduct Disclosure Scheme. We won’t tolerate little one abuse, sexual exploitation, abuse, or harassment by or of our group members. As a part of our dedication to a protected and inclusive work surroundings, group members are anticipated to conduct themselves in an expert method, respect native legal guidelines and customs, and to stick to Mercy Corps Code of Conduct Policies and values always. Crew members are required to finish necessary Code of Conduct elearning programs upon rent and on an annual foundation.