Director, eB2B Go To Market & Customer Success – Customer Lead

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

January 7, 2025

Shift:

Job Description Summary:

Our B2B organization is defining the future of how we deliver outstanding customer experiences – reinventing how we win in our core business while also building transformational capabilities for the future.

We are looking for a Director of Go-to-Market and Customer success to join our Operations team as a trusted advisor to The Coca-Cola Company’s largest customers, ensuring their success with our B2B products.

This is a highly cross-functional and dynamic role, responsible for driving customer adoption, engagement, and growth.

How You Will Make an Impact

• Develop and maintain strong partnerships with customer teams, understanding customers’ unique needs and goals to ensure strategic alignment between their digital priorities and our product solutions
• Lead the strategic planning process to define and align business objectives with actionable plans, ensuring sustained growth and customer satisfaction
• Develop and execute comprehensive go-to-market strategies that drive product adoption and revenue growth
• Lead change management & communication with business stakeholders to prepare customers for new processes, tools, and strategies through comprehensive communication and training plans.
• Act as the main point of contact throughout the customer engagement, defining a success plan with clear outcomes and organizing communication across customer executives and internal business partners
• Be the voice of the customer, gathering learnings and feedback for the product team to guide the product roadmap
• Quantify short- and long-term success measures that articulate the value of myCoke related to customers’ business objectives
• Collaborate with sales teams to onboard new customers, ensuring smooth onboarding and immediate value realization
• Proactively identify, analyze, and address customer needs to uncover growth opportunities and increase customer loyalty and satisfaction
• Become a myCoke product champion with deep understanding of our services to develop tailored solutions for customers and scale best practices across our overall go-to-market strategy
• Identify and develop new business models, market opportunities, and channels to extend myCoke’s market reach
• Monitor customer health metrics and performance indicators, and develop targeted initiatives to drive continuous improvement

About You

• Self-starter with ability to quickly respond to tough problems and proactively address complex and conflicting requirements to achieve creative solutions
• Strategic thinker with skill in developing effective strategies and long-term plans to achieve business goals.
• Strong quantitative and analytical skills with ability to dive into data, draw insights from analysis, and develop compelling, synthesized recommendations
• Strong communicator with ability to effectively communicate and present complex ideas with confidence and clarity at all organizational levels
• Experience designing and executing change management strategies for large, cross-functional programs.
• Expert at cross-team collaboration with ability to effectively influence and facilitate decision-making at all levels
• Comfortable working in fast-growing, dynamic and ambiguous environments

Qualifications & Requirements

• 5+ years’ experience in a customer success, sales, or similar role
• CPG or Foodservice experience a plus
• Experience working with digital products and platforms (eCommerce, D2C, B2B) ideal but not required
• Bachelor’s degree or equivalent practical experience

Location – AOC, Atlanta, GA

Travel — approximately 10-20%

Skills:

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Pay Range:

$134,800 – $165,200

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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