Director, Life Cycle Marketing

Job title:

Director, Life Cycle Advertising and marketing

Firm

emergiTEL

Job description

Our consumer is in search of a strategic and skilled Director of Lifecycle Advertising and marketing to guide our lifecycle advertising and marketing efforts, spanning the total lifecycle, however with an emphasis on new person onboarding via Day 7 engagement. The profitable candidate will handle a small workforce, collaborate carefully with the Consumer Acquisition workforce, and be liable for delivering campaigns that end in sturdy consumer ROAS.What you will do
Develop and execute complete lifecycle advertising and marketing methods that drive increased person engagement, consumer recreation installations, and in-app purchases
Lead a rising workforce of 5-10 lifecycle marketing campaign managers.
Lead the technique, planning and execution of our Lifecycle/LiveOps packages.
Present deep experience and thought management on all issues Lifecycle, CRM, LiveOps to assist drive technique, planning, tactical execution, and workforce growth.
Drive income by leveraging end-to-end campaigns, in-app occasions, and constant messaging, thereby guaranteeing the precise person expertise aligns with the preliminary marketing campaign promise.
Collaborate with the Consumer Acquisition workforce to create synergy between acquisition and lifecycle advertising and marketing methods.
Work carefully with the early lifecycle workforce, fostering an atmosphere of collaboration, creativity, and excessive efficiency.
Associate with cross-functional groups, together with knowledge analytics and product, to leverage knowledge insights, determine alternatives for progress, and enhance marketing campaign efficiency.
Current efficiency analytics, insights, and suggestions to key stakeholders and senior administration, highlighting the impression of lifecycle advertising and marketing efforts on person conduct and retention.What you will carry
Grasp’s diploma in quantitative area equivalent to Advertising and marketing, Enterprise, Engineering or Science or equal work expertise.
10+ years of lifecycle and/or e mail advertising and marketing expertise, ideally throughout the cell app business or eCommerce with at the least 5 years in a management position.
Confirmed observe report of creating and executing lifecycle methods that positively impression person acquisition, engagement, and retention.
Expertise managing and scaling up groups of 6-12 people.
Expertise managing multichannel advertising and marketing campaigns (e mail, SMS, push notifications, in-app messages), data of CRM platforms and e mail advertising and marketing instruments with a powerful desire for LiveOps expertise in a cell app.
Distinctive analytical expertise, with expertise utilizing analytics platforms and leveraging knowledge to tell decision-making.
Sturdy venture administration expertise, with the power to prioritize duties and meet deadlines in a fast-paced atmosphere.
Experience in A/B testing, segmentation, and personalization methods.
Wonderful written and verbal communication expertise in English.
Familiarity with LiveOps coordination and occasion planning.

Anticipated wage

Location

Toronto, ON

Job date

Solar, 10 Mar 2024 07:45:53 GMT

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