Director of Marketing


Job title:

Director of Advertising and marketing



Job description

Are you expert at launching apps and increasing their consumer base into the tens of millions?Do you search a pivotal function in a quickly rising firm, the place you’ll be able to assist form its future?That is your alternative to shine.You’re not afraid of pushing boundaries, and also you thrive on innovation. Your means to mix creativity with ingenious advertising and marketing methods units you aside, and also you’re already envisioning contemporary methods for WeyMedia to amplify its model consciousness.Who we’reWonderful query. WeyMedia is a proudly Maritime firm with a easy mission:Earn money simple and enjoyable for everybody.To try this, we attempt to make each and one of the best in our area. Though we’re a younger firm, these two web sites have already turn into two of the highest sources for Canadian customers.Our crew helps over 400,000 Canadians monthly make one of the best monetary and money-saving choices by crafting correct and high-quality private finance content material, expertise, comparability instruments, and evaluations.We additionally actively reward our readers by GeniusCash ‒ our very personal on taking part bank cards and monetary merchandise. Via this program, we’ve paid out over $2,000,000 to 1000’s of Canadians since 2022.(And if that wasn’t sufficient, take a look at our .)So if you wish to assist us make it simple for Canadians to make good monetary choices, learn on…Who we wantWe’re searching for a Director of Advertising and marketing to affix our rising crew. We’d like a strategic, inventive, and highly-analytical particular person who thrives in a fast-paced setting to execute the corporate’s imaginative and prescient and mission.

  • You’ll work instantly with the corporate’s founders to guide the strategic path and supply of selling plans, targets, and budgets that align with brief and long-term targets.
  • You will handle strategic targets and KPIs, oversee crew efficiency, handle challenge timelines, keep accountability, and be liable for measuring and assembly targets in your core areas of oversight.
  • You will oversee and personal advertising and marketing campaigns throughout a number of merchandise and platforms, making certain the corporate’s model imaginative and prescient aligns with consumer acquisition, gross sales, and profitability targets.
  • You’ll construct, lead, and coach a small (but high-performing) advertising and marketing crew, sustaining an setting of collaboration and evolution that enables them to place forth distinctive work they proceed to be happy with.
  • You’ll work intently with our HR Group on hiring, employer branding, and tradition initiatives to make sure we all the time entice and retain high expertise whereas fostering a productive and fulfilling work setting.
  • You’ll meet commonly with and encourage crew members to set clear targets and expectations, encourage and mentor them to achieve their profession aspirations, and help them with the navigation of fast-moving firm priorities.
  • You will use metrics and knowledge (together with a watch for particulars) to derive insights, analyze advertising and marketing efficiency, and measure the effectiveness of campaigns – adjusting, as wanted, to go in the precise strategic path.
  • You’ll conduct market analysis and aggressive evaluation to hunt new methods to advertise WeyMedia, our merchandise, and our providers whereas staying up-to-date on trade developments and shopper wants.
  • You’ll strengthen our web optimization, backlinks, exterior model visibility, and publicity.
  • You’ll construct and keep exterior relationships with different professionals and organizations within the trade, together with media shops and trade influencers.
  • You’ll collaborate cross-functionally throughout the corporate with many groups – akin to gross sales, product growth, and customer support – to make sure constant messaging and model alignment throughout all channels.
  • You’ll collaborate cross-functionally throughout the corporate to repeatedly determine initiatives that can scale the operations of the enterprise for continued speedy development, conversion, and optimization.

Who you’reYou’re a pure chief devoted to excellence that cares deeply about your work.

  • You are a citizen or everlasting resident of Canada.
  • You could have a minimal of 8 years expertise working in a senior-level, administration, and/or management function inside a tech, startup, or fast-growing firm setting.
  • You could have a BA in communications, advertising and marketing, or a associated area – or related skilled expertise.
  • You’re laser-focused on assembly deliverables, discovering ingenious methods to attain firm targets, and understanding what it takes to maneuver groups ahead.
  • You’ll be able to exhibit originality, innovation, and artistic considering by your earlier work/portfolio, and showcase your understanding and expertise in creating a profitable advertising and marketing technique.
  • You could have a confirmed observe file for creating and managing inclusive challenge plans that align with the crew’s advertising and marketing targets and are consultant of all stakeholders concerned.
  • You are enthusiastic about all issues private finance, and have a deep understanding of shopper psychology.
  • You’re technically savvy and are comfortable with numerous digital software program instruments together with databases, content material administration techniques, advertising and marketing automation platforms, programming languages, and technical web optimization instruments.
  • You’ll be able to draw analytical insights and knowledge from knowledge evaluation instruments to tell priorities and tailor shopper expertise.
  • You are taking initiative and proactively work forward of deadlines, not proper as much as them.
  • You could have a status for constructing and rising robust groups, being a motivating and provoking chief, and enhancing the inventive output of others round you.
  • You embrace the undiscovered and unfamiliar, relying in your adaptability and adaptability to change plans and tasks based mostly on the state of affairs.
  • You could have a robust understanding of tips on how to make the most of advertising and marketing initiatives inside an affiliate marketing online enterprise mannequin successfully.
  • You could have confirmed expertise in cell registered consumer acquisition and retention.

What you will getWe deal with our crew. Here is a fast record of advantages you will get working with us:

  • Make money working from home wherever in Canada with everlasting distant full-time standing.
  • Alternatives for steady development and profession development.
  • Aggressive wage based mostly in your abilities and expertise.
  • Efficiency-based bonuses.
  • 100% paid premiums for well being, dental, and imaginative and prescient insurance coverage.
  • 30+ trip and well-being days per 12 months which incorporates:
  • 3 weeks of trip
  • Your birthday off
  • Paid public holidays & sick days
  • New Worker Toolkit that accommodates all the pieces you have to do your job properly.
  • Features a firm laptop computer, a second monitor, and a dozen different helpful gadgets.
  • Psychological well being assist by inConfidence and the Calm app.
  • Cell phone allowance to assist cowl a part of your month-to-month invoice.
  • Common crew constructing enjoyable together with crew video games, lunches, blissful hours, competitions with prizes, and extra.
  • Difficult and rewarding work that has an actual impression on the monetary well being of Canadians.

Let’s discussFor those who assume that is you, please apply along with your cowl letter addressed to Hilda so we all know that you just thoughtfully reviewed our job description.

Anticipated wage



Job date

Tue, 19 Mar 2024 23:32:40 GMT

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