Director of Marketing Europe – UK

Location: UK- Versatile working

Place Standing: Full time, everlasting

Wage: The beginning wage vary for this place is 63,840 GBP – commensurate on expertise

Cut-off date: Please submit software and canopy letter by April tenth

Present unrestricted work authorization in UK is required on the time of software for this place.

About Mercy Corps

Mercy Corps is a number one world organisation powered by the assumption that a greater world is feasible. In battle, in catastrophe, in hardship, in additional than 40 nations around the globe, we associate to place daring options into motion — serving to individuals conquer adversity and construct stronger communities from inside. Now, and for the long run.

The breadth and impression of our programmes makes Mercy Corps a novel and actually rewarding place to work. Our groups are happy with what we obtain within the nations we work and we’re at all times in search of proficient people who share our ardour and dedication. We all know our groups do their finest work when they’re various and each staff member feels that they belong. We welcome various backgrounds, views, and abilities in order that we will be stronger and have long run impression.

The Division

The Advertising & Communications division’s function is to amplify and help Mercy Corps’s mission by elevating unrestricted funds, strengthening supporter partnerships and elevating our world profile and affect, and fostering staff collaboration and connectivity.

We boldly share Mercy Corps’ world impression with our audiences, with a give attention to constructing belief, engagement and long-term relationships amongst our world staff members and with our supporters. We encourage monetary help and partnership by transparency, inclusivity, creativity and best-in-class storytelling. We work throughout groups to guard Mercy Corps’ popularity and safeguard our capability to function.

The function of the Advertising staff is to information the path of Mercy Corps world model and develop and implement methods to advertise model consciousness and drive a sustainable base of unrestricted monetary help, significantly amongst mass-market supporter audiences.

The Place

The Director of Advertising, Europe, a brand new function on the staff, will lead on the event and execution of Mercy Corps advertising and model technique in Europe. The Director will probably be liable for organising the Advertising perform in Europe together with constructing and main a matrixed staff. The function will give attention to creating impactful advertising and communication campaigns to drive consciousness of Mercy Corps’ model leading to income development and place Mercy Corps as a frontrunner in delivering impactful options for world challenges, significantly in areas reminiscent of local weather resilience, catastrophe response, and sustainable growth.

The Director of Advertising, Europe is an bold chief, adept at constructing model profile and delivering income outcomes by the development of Mercy Corps’ mass advertising channels on-line and offline. As a confirmed advertising chief, the Director is expert at main collaborative groups to drive viewers engagement in ways in which advance technique and enhance profile in Europe, particularly the UK and The Netherlands, working intently with the European Govt Director, to make sure the staff delivers on the European Strategic Plan.

Main on built-in mass-market viewers acquisition and donor retention, the Director is liable for planning and overseeing strategic advertising initiatives to advance model consciousness and enhance supporter engagement, advocacy, and fundraising audiences in Europe, primarily the UK. A visionary, and a data-driven chief, this individual will guarantee measurement and reporting on efficiency content material to adapt and develop this system.

The Director of Advertising, Europe will collaborate intently throughout the World Advertising Division on advertising methods and marketing campaign executions in addition to significant and thrilling alternatives for our new and established viewers engagement. The Director of Advertising, Europe will guarantee our advertising applications in Europe replicate our world model whereas constructing belief and rising consciousness with key audiences.

Important Obligations

STRATEGY AND VISION

● Lead on the event and supply of the Advertising technique for Europe.

● Construct and lead the built-in advertising perform in Europe which incorporates digital advertising, content material advertising and lead technology along with acquisition, renewal, and common giving in help of yr on yr development.

● Align European strategic advertising tasks with total enterprise aims in help of worldwide advertising targets.

● Develop and ship project-based annual and/or multi-year strategic, built-in advertising plans to help development targets and profile constructing in Europe.

● Collaborate on new, inventive approaches that inspire donors and supporters to interact with Mercy Corps, by methods which are forward of the normal advertising/fundraising curve.

● In collaboration with different Advertising and Communications staff leaders, guarantee inventive excellence, model and messaging consistency according to our imaginative and prescient, voice and magnificence throughout all channels and platforms.

● Develop and oversee annual budgets and planning for the European advertising technique.

● Handle the annual planning course of for the European Advertising technique in Europe to make sure short- and long-term departmental targets and aims are outlined, communicated, and met.

● Analyse, report on and measure marketing campaign efficiency and derive actionable insights leveraging advertising analytics instruments in partnership with Advertising and Growth Operations management.

● Oversee and make sure the success of promoting/fundraising response throughout world emergencies, coordinating channels and techniques with urgency and readability, and speaking outcomes to senior stakeholders.

● Function a part of the European Senior Management Group and Advertising and Communications Management Group.

TEAM MANAGEMENT

● Set up a Advertising Perform in Europe and rent key staff members inside this newly established perform.

● Present staff members with data, instruments, and different assets to enhance efficiency, broaden capacities, and attain aims.

○ create and maintain a piece setting of mutual respect the place staff members attempt to attain excellence.

○ promote accountability, talk expectations and supply constructive suggestions by way of common efficiency critiques.

○ contribute to team-building efforts, assist staff members establish problem-solving choices and make sure the integration of all staff members into related decision-making processes.

Supervisory Duty

Liable for managing the Advertising staff in Europe, anticipate an preliminary staff of 3-4.

Accountability

Stories Immediately To: VP of Advertising and Govt Director, Europe

Works Immediately With: Advertising, Growth, Growth Operations, Media & Communications, European Senior Leaders and groups throughout Mercy Corps.

Accountability to Contributors and Stakeholders

Mercy Corps staff members are anticipated to help all efforts towards accountability, particularly to our program contributors, group companions, different stakeholders, and to worldwide requirements guiding worldwide reduction and growth work. We’re dedicated to actively participating communities as equal companions within the design, monitoring and analysis of our discipline tasks.

Minimal Qualification & Transferable Expertise

● Bachelor’s Diploma, or equal skilled expertise

● 7+ years of related skilled expertise in advertising, demonstrating sturdy management abilities, and a real curiosity in trade traits driving impression throughout the funnel.

● 7+ years of supervisory expertise required.

● 7+ years main a high-performing Advertising perform inside one other charity/non-profit.

● Expertise managing advanced cross-team tasks, together with budgets and timelines, required

● Distinctive writing abilities, with the flexibility to craft highly effective briefs, platform messages, and narratives.

● Expertise working throughout European markets is strongly most well-liked.

● Senior management expertise is most well-liked.

● Expertise main a staff with confirmed capability to speak, delegate, construct a staff and develop direct reviews.

● Capability to stability the necessity for creativity with a data-driven method to measuring impression, success and outcomes.

● A confirmed monitor file for fixing advanced issues.

● Distinctive consideration to element and ensures accuracy in all communications deliverables.

● Capability to affect in any respect ranges of the group.

● Capability to thrive in a fast-paced, ambiguous setting.

● Glorious interpersonal abilities, with a capability to speak clearly and passionately, each in writing and verbally. Constructive perspective and solution-oriented method to work is a should.

Success Elements

A profitable candidate will probably be a talented connector and collaborative chief with a capability to assume and act rapidly. With a robust advertising background, they are going to be capable to take a protracted strategic view whereas overseeing intensive manufacturing and efficiency evaluation. An answer-oriented staff participant who evokes excellence of their staff, they are going to be able to innovate even whereas sustaining and rising current applications. They are going to have the flexibility to judge advanced information and knowledge, and translate these findings to teammates and management. Transferring rapidly in instances of worldwide emergency, they are going to be capable to intuitively choose moments of alternative and activate them. Expertise in matrixed groups, an entrepreneurial spirit, and inventive downside fixing will probably be key to their success.

Dwelling Circumstances / Environmental Circumstances

This place is predicated in London or Edinburgh or distant home-working location within the UK and will probably be required to journey to Mercy Corps in Europe’s places of work throughout the UK and the European continent and infrequently journey to the US. This place could also be requested to journey every so often with little discover.

Mercy Corps staff members characterize the company each throughout and out of doors work hours when deployed in a rustic program or on a go to/TDY to a program website. Group members are anticipated to conduct themselves in an expert method and respect native legal guidelines, customs and MC’s insurance policies, procedures, and values always and in all in-country venues.

Ongoing Studying

In help of our perception that studying organizations are simpler, environment friendly and related to the communities we serve, we empower all staff members to dedicate 5% of their time to studying actions that additional their private and/or skilled development and growth.

Variety, Fairness & Inclusion

Attaining our mission begins with how we construct our staff and work collectively. By way of our dedication to enriching our group with individuals of various origins, beliefs, backgrounds, and methods of pondering, we’re higher capable of leverage the collective energy of our groups and clear up the world’s most advanced challenges. We try for a tradition of belief and respect, the place everybody contributes their views and genuine selves, reaches their potential as people and groups, and collaborates to do the very best work of their lives.

We acknowledge that range and inclusion is a journey, and we’re dedicated to studying, listening and evolving to change into extra various, equitable and inclusive than we’re as we speak.

Equal Employment Alternative

Mercy Corps is an equal alternative employer that doesn’t tolerate discrimination on any foundation. We actively hunt down various backgrounds, views, and abilities in order that we will be collectively stronger and have sustained world impression.

We’re dedicated to offering an setting of respect and psychological security the place equal employment alternatives can be found to all. We don’t have interaction in or tolerate discrimination on the idea of race, shade, gender id, gender expression, faith, age, sexual orientation, nationwide or ethnic origin, incapacity (together with HIV/AIDS standing), marital standing, army veteran standing or some other protected group within the places the place we work.

Safeguarding & Ethics

Mercy Corps is dedicated to making sure that every one people we come into contact with by our work, whether or not staff members, group members, program contributors or others, are handled with respect and dignity. We’re dedicated to the core rules concerning prevention of sexual exploitation and abuse laid out by the UN Secretary Normal and IASC and have signed on to the Interagency Misconduct Disclosure Scheme. We is not going to tolerate youngster abuse, sexual exploitation, abuse, or harassment by or of our staff members. As a part of our dedication to a secure and inclusive work setting, staff members are anticipated to conduct themselves in an expert method, respect native legal guidelines and customs, and to stick to Mercy Corps Code of Conduct Policies and values always. Group members are required to finish obligatory Code of Conduct elearning programs upon rent and on an annual foundation.