Director of Sales and Marketing – Hotel

Job title:

Director of Sales and Marketing – Hotel

Company

JRoss Recruiters

Job description

Description

• With high integrity, leads and develops the Sales, Events, and Marketing team in delivering hospitality according to brand standards
• Inspire a high level of creativity, personal commitment to service excellence and an emotional sense of gracious hospitality, ensuring the delivery of a luxury experience to guests while optimizing all revenue opportunities
• Develops, implements, monitors, and recommends sales strategies, room rate mix, space release policies, contracts, catering segment mix, and pricing strategies to maximize occupancy and revenue from high potential leisure and corporate businesses
• Regularly analyzes competitor data, market intelligence and industry trends and adjusts strategic plans accordingly
• Actively participates in all hotel business reviews and actively contributes to the annual budget process for the hotel, presenting strategy and financials to both Corporate Office and Ownership
• Motivate Sales & Events Managers to achieve targeted goals through market research, online data, trade shows, journals, sales analysis
• Work with Sales & Events Managers to ensure proper coverage of key accounts, assist with site inspections, client entertainment, trade shows, and familiarization trips, as required
• Leads the Sales, Events and Marketing team and utilizes effective Customer Relationship Management techniques, software, and other initiatives to build and maintain relationships for active and potential clientele
• Effectively directs all communication efforts within department including contracts, proposals, and scripting for site inspections, while maintaining positive communication with other departments in the hotel
• Ensures the implementation and activation of a strategic marketing plan, organizing and executing promotional activities in order to achieve monthly, quarterly, and annual goals
• Oversees the management of public relations, communications and marketing strategies for the hotel, developing packages and collateral to support the growth of business throughout the hotel.
• Drives the success of the sales and events department in meeting established targets and goals to maximize profitability
• Actively collaborates with Revenue Management, Corporate Marketing & Communications, Reservations, and both hotel operational and administrative divisions to ensure full activation and integration of the sales, events, and marketing departments
• Ensures both personal and departmental compliance to all hotel policies, procedures, programs, as released
• Liaises with the Regional Office to plan to execute and monitor sales and marketing strategies, ensuring optimization of all sales channels
• This role will represent Shangri-La Vancouver at national and international trade shows and sales trips. Flexibility to travel will be required and the final candidate must have a valid passport to undertake occasional travel, when required
• Undertakes other ad hoc related responsibilities, as required

Requirements

• Minimum of 3 years of previous work experience in a similar capacity within another luxury property.
• Demonstrated experience in leading the sales, marketing, and events functions in another hotel.
• Previous sales experience in the Vancouver market is strongly preferred.
• Strong interpersonal, communication, and presentation skills, with an understanding of both global and local markets.

Corporate CultureAs one of the leading employers in the hospitality industry, they provide numerous learning opportunities through their global network to support their people’s career growth. They believe in nurturing talents and grooming leaders by providing a conducive working environment to foster a strong learning culture. Their Leadership Development program offers a blend of experiential learning on the job and includes online learning and exposure to different Group functions.They are proud of their strong pioneering and “can-do” spirit. Their colleagues around the world bring their deep technical skills and passion into their work; together, they are able to face new challenges and seize new business opportunities.Position TypePermanent

Expected salary

$135000 – 145000 per year

Location

Vancouver, BC

Job date

Thu, 11 Jul 2024 07:42:21 GMT

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