Director of Sales and Marketing – Resort

Job title:

Director of Sales and Marketing – Resort

Company

JRoss Recruiters

Job description

Description

• Develop and implement a comprehensive sales and marketing strategy, action plan, and budget for the resort across leisure, wedding, MICE, and corporate markets.
• Oversee all source markets to ensure success and revenue growth for the property.
• Prepare and execute annual budgets for sales and marketing, including expense management and revenue generation.
• Collaborate with the reservations team to optimize revenue management and identify yielding opportunities.
• Identify and capitalize on business opportunities during weekdays, shoulder seasons, and long weekends across various markets.
• Build and maintain relationships with key decision-makers, destination management companies (DMCs), and marketing partners.
• Achieve room revenue and occupancy targets while maintaining brand integrity and delivering excellent customer service.
• Drive business development with sound analytics, ROI-focused plans, and well-executed events.
• Conduct weekly client engagement activities and provide detailed reports summarizing actions and ROI.
• Represent the resort at international trade shows, industry events, sales missions, and showcases.
• Collaborate with the Sales & Marketing Coordinators on a robust social media strategy.
• Assist trade partners with FAM stays, site inspections, and related activities.
• Ensure resort collateral is on-brand, current, and effective.
• Stay updated on market trends and provide recommendations to the leadership team.
• Innovate and implement revenue management strategies in collaboration with the resort leadership.

Requirements

• Education: Degree in Marketing, Tourism, Business, or equivalent experience.
• Experience:

• 5+ years of progressive hotel sales and marketing experience.
• Proven management and supervisory experience.
• Strong background in analytics and performance metrics monitoring.
• Expertise in developing and executing strategic plans and campaigns.
• Proficiency in digital and traditional marketing, electronic communication strategies, and relationship management with industry stakeholders.
• Skills:

• Excellent knowledge of hotel sales strategies and revenue management.
• Experience with OTAs, event contracting, and packaging.
• Strong communication and copywriting skills across various mediums.
• Organized, detail-oriented, and collaborative team player.
• Proficient in travel domestically and internationally without restrictions.

Corporate CultureThis is an opportunity to contribute to the growth and success of a premier luxury resort in one of Canada’s most beautiful destinations. If you are a strategic thinker with a passion for hospitality, we encourage you to apply.Position TypePermanent

Expected salary

Location

Campbell River, BC

Job date

Fri, 10 Jan 2025 00:57:31 GMT

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