Job title:
Director of Sales and Marketing – Resort
Company
JRoss Recruiters
Job description
Description
- Develop and implement a comprehensive sales and marketing strategy, action plan, and budget for the resort across leisure, wedding, MICE, and corporate markets.
- Oversee all source markets to ensure success and revenue growth for the property.
- Prepare and execute annual budgets for sales and marketing, including expense management and revenue generation.
- Collaborate with the reservations team to optimize revenue management and identify yielding opportunities.
- Identify and capitalize on business opportunities during weekdays, shoulder seasons, and long weekends across various markets.
- Build and maintain relationships with key decision-makers, destination management companies (DMCs), and marketing partners.
- Achieve room revenue and occupancy targets while maintaining brand integrity and delivering excellent customer service.
- Drive business development with sound analytics, ROI-focused plans, and well-executed events.
- Conduct weekly client engagement activities and provide detailed reports summarizing actions and ROI.
- Represent the resort at international trade shows, industry events, sales missions, and showcases.
- Collaborate with the Sales & Marketing Coordinators on a robust social media strategy.
- Assist trade partners with FAM stays, site inspections, and related activities.
- Ensure resort collateral is on-brand, current, and effective.
- Stay updated on market trends and provide recommendations to the leadership team.
- Innovate and implement revenue management strategies in collaboration with the resort leadership.
Requirements
- Education: Degree in Marketing, Tourism, Business, or equivalent experience.
- Experience:
- 5+ years of progressive hotel sales and marketing experience.
- Proven management and supervisory experience.
- Strong background in analytics and performance metrics monitoring.
- Expertise in developing and executing strategic plans and campaigns.
- Proficiency in digital and traditional marketing, electronic communication strategies, and relationship management with industry stakeholders.
- Skills:
- Excellent knowledge of hotel sales strategies and revenue management.
- Experience with OTAs, event contracting, and packaging.
- Strong communication and copywriting skills across various mediums.
- Organized, detail-oriented, and collaborative team player.
- Proficient in travel domestically and internationally without restrictions.
Corporate CultureThis is an opportunity to contribute to the growth and success of a premier luxury resort in one of Canada’s most beautiful destinations. If you are a strategic thinker with a passion for hospitality, we encourage you to apply.Position TypePermanent
Expected salary
Location
Campbell River, BC
Job date
Fri, 10 Jan 2025 00:57:31 GMT
To help us track our recruitment effort, please indicate in your email/cover letter where (globalvacancies.org) you saw this job posting.